HURF DURF 1000 CALORIE EATERS
March 24, 2010 8:00 PM Subscribe
The health care bill requires chains with 20 or more restaurants to post calorie counts on their menus, as is already the law in New York and Philadelphia. A study published last fall suggested that the labels didn't change the eating behavior of low-income New Yorkers. A recent study at Yale, conducted under laboratory conditions, found the opposite. Corby Kummer at the Atlantic says calorie labeling works -- once you understand the point is to change the behavior, not of the consumer, but of the vendor. Will calorie labels lead the way to a healthier America, or a part-skim socialist dystopia? Or is the call of the Thickburger just too strong for mere numbers to dispel?
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