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Nike ad campaign blends shoes and remixes.
April 17, 2010 3:28 PM   Subscribe

Here's a video (YT) from Nike's newest Japanese ad campaign with DJ/musician Daito Manabe and friends remixing Also sprach Zarathustra—with shoes (and some help from Ableton Live). Daito Manabe's blog [in Japanese] offers some additional photos. (via Engadget)
posted by reductiondesign (12 comments total) 5 users marked this as a favorite

 
My first FPP, so take it easy, MeFi?
posted by reductiondesign at 3:30 PM on April 17, 2010


Well....I liked it. ;)
posted by dorgla at 3:34 PM on April 17, 2010


Nike Shue.
posted by gman at 3:38 PM on April 17, 2010


Another Nike remix.
posted by homunculus at 4:01 PM on April 17, 2010


Hip people manipulating your product to make music is such an ancient advertising trope that it is hard to get excited about this. However, Daito Manabe is awesome. His 'face visualizer' project (youtube) is a masterpiece of digital media arts. The human face is tremendously expressive, and our responses to its various natural states are deeply ingrained. Using electrical stimulus to manipulate the face directly lets him visualize the music with few layers of abstraction. This creates a great coherence between the music and the image. The process simple and direct, and the product is very evocative.
posted by iloveit at 4:16 PM on April 17, 2010 [1 favorite]


haifana rocks and so does wk tokyo lab.

Hip people manipulating your product to make music is such an ancient advertising trope that it is hard to get excited about this.
wow, you are quite cynical. about ... well, in this case not exactly me but people like me. let me assure you there isn't a fat old man with a gold watch in the background plotting to get your cash. the ones who made this are pretty much like the kids you saw. in fact, even the old guy who owns that place rocks. I wouldn't mind working for him.
posted by krautland at 4:37 PM on April 17, 2010


"Meanwhile, the homeless residents of Shibuya’s Miyashita Park (now known as “Miyashita NIKE Park”) are getting the boot as the local government uses Nike money to transform the public space into a private commercial sports facility. “Our Park,” a short documentary directed by Emil Langballe, looks at the issues from the perspective of the homeless." via Pink Tentacle and Hypebeast.
posted by clockwork at 4:42 PM on April 17, 2010 [2 favorites]


let me assure you there isn't a fat old man with a gold watch in the background plotting to get your cash.

No, he's still in pretty good shape for a guy his age (Seriously, do you think everyone who works at Nike is in their 20s?)
posted by delmoi at 6:23 PM on April 17, 2010


Seriously, do you think everyone who works at Nike is in their 20s?
I wasn't talking about nike but wieden+kennedy.
posted by krautland at 7:31 PM on April 17, 2010


Seriously, do you think everyone who works at Nike is in their 20s?

Well, if you count the factory workers that's probably a good average.
posted by A Thousand Baited Hooks at 3:21 AM on April 19, 2010 [1 favorite]


Well, if you count the factory workers that's probably a good average.
huh, I thought they changed that long ago? did you just return from the nineties?
posted by krautland at 6:25 PM on April 19, 2010


the ones who made this are pretty much like the kids you saw.
and the ones who paid? Marketing department. Run by old fucks. But hey, you predictably identify with the kids. ...and some of that meaning rubs off on the brand (the old guys hope).
posted by yoHighness at 7:47 PM on April 19, 2010


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