May 1, 2010 12:56 PM Subscribe
New York Times article: A year ago, Tough Mudder was a semifinalist in the Harvard Business School’s annual Business Plan Contest. A British student named Will Dean thought he could attract 500 people to run a grueling race through mud and man-made obstacles. . . . But on Sunday [May 2, 2010], the Brooklyn-based Tough Mudder will conduct a race for 4,500 people. Each has paid up to $100 for the privilege of negotiating a seven-mile obstacle course of muddy hills, cold water and flaming bales of straw at a ski resort near Allentown, Pa.
posted by (Arsenio) Hall and (Warren) Oates (21 comments total)
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