Wheeeeeee!
July 9, 2010 5:21 PM   Subscribe

MLYT:This is advertising--but it is advertising that made me laugh at the end of a horrible week. So, I give you the elevator, the shopping carts and my favorite, the slide. Enjoy.
posted by agatha_magatha (39 comments total) 14 users marked this as a favorite

 
Super fun blue.
posted by kbanas at 5:29 PM on July 9, 2010


You do like that slide!!

Shopping Carts
posted by SLC Mom at 5:30 PM on July 9, 2010 [1 favorite]


What a weird shopping cart. European style. I just don't get it.
posted by reductiondesign at 5:30 PM on July 9, 2010


The elevator one reminded me of an old SciFi story where dude wakes up in the future and is astounded by the low slung rocket cars that have speedometers going up to 300 and such. Then gradually discovers that everything moves about as fast as it always has, they've just added fins and blinking lights and sound effects to everything to make people *feel* like they're going faster.

man it must be time to call this week over, eh!
posted by freebird at 5:36 PM on July 9, 2010 [2 favorites]


Oh, VW makes awesome ads. Two of my favorites: Pink Moon and Big Day (twist ending!)
posted by lalex at 5:39 PM on July 9, 2010 [6 favorites]


So, if I'm interpreting the elevator one right, a volkswagen is faster than other cars because it has a speaker that makes loud vroom-vroom noises, and some cool red and orange lights?
posted by crunchland at 5:47 PM on July 9, 2010 [4 favorites]


I would totally have been the woman trying to waddle along around the attached skateboard.

Those were quite cute.
posted by wreckingball at 5:51 PM on July 9, 2010 [1 favorite]


SLC Mom--lol-thanks for the fix.
posted by agatha_magatha at 5:55 PM on July 9, 2010


I could almost swear they old gentleman in the elevator at :55 second mark is William S Burroughs.

Back from the Western Lands, and into a rocketship elevator.

Makes sense to me.
posted by chambers at 5:56 PM on July 9, 2010


VW and Apple. Lifestyle branding. Good'uns.
posted by cavalier at 6:01 PM on July 9, 2010


freebird, that was "The Marching Morons" by Pohl and Kornbluth.
posted by maudlin at 6:04 PM on July 9, 2010 [1 favorite]


I was completely caught off guard by how great that slide one really was. I mean, I just had been thinking, "Sure, an ad, how good can this be?" But that was pretty good.
posted by neuromodulator at 6:07 PM on July 9, 2010


Thanks for giving freebird the title of that story so now I can limit myself to: Flagged as viral.
posted by DU at 6:15 PM on July 9, 2010


God damn if that slide ad didn't make me happy. I want to hug all of those people caught with the reaction of wondering if they were really allowed to do this at their age.
posted by Navelgazer at 6:21 PM on July 9, 2010 [2 favorites]


You are all crazy. These are ads for a car, and they are not very interesting ads for a car.
posted by rebent at 6:26 PM on July 9, 2010 [2 favorites]


VW and Apple. Lifestyle branding.

Don't forget Harley-Davidson.
posted by i_have_a_computer at 6:30 PM on July 9, 2010


Love it. Can't help but think you could never do this in more litigious jurisdictions. Some loser would twist their ankle coming off the slide and ruin it for everyone. Anyway, here's some more VW Fun Theory and previously. I'm assuming it's the same campaign.
posted by doublehappy at 6:49 PM on July 9, 2010


I'm still in love with the new(er) insane transition Old Spice commercials with Isaiah Mustafa: "Questions" and "Boat".
posted by Bora Horza Gobuchul at 6:55 PM on July 9, 2010 [1 favorite]


Nothing makes me favorite a post faster than "meh". Thanks, agatha_magatha.
posted by Rock Steady at 6:55 PM on July 9, 2010


The slide one is very cute. The elevator one is baffling. After all that setup, I thought maybe there was going to be a fast elevator involved.
posted by iloveit at 7:15 PM on July 9, 2010


I think well done advertisements are an art form in and of themselves, and at least partly make up for the far more common boring and tedious ads.
posted by Forktine at 7:42 PM on July 9, 2010 [1 favorite]


Oh, VW makes awesome ads.

They hired an awesome ad agency, and the awesome agency made the awesome ads. (God...15 years ago?!)
posted by sallybrown at 7:48 PM on July 9, 2010


So this car company is promoting a slide that gets you down to the subway platform faster? Mmmmkay...
posted by oneswellfoop at 7:57 PM on July 9, 2010


Yes, because despite the fact that people use cars primarily for commuting, they think of them primarily as toys. [Citation Needed]
posted by doublehappy at 8:07 PM on July 9, 2010


Yeah, the elevator one annoyed me. It doesn't actually go any faster, just has blinking lights and stuff. Seems like a horrible message "Our cars aren't any faster, but we try to make them look fast"
posted by delmoi at 8:11 PM on July 9, 2010 [1 favorite]


Quite fun to watch - I especially liked the guy at the end of the shopping cart one heading off across the parking lot. Thanks for something that made me smile at the end of a crappy day, a-m.
posted by garnetgirl at 8:12 PM on July 9, 2010


I much prefer The Fast.
posted by sperose at 8:54 PM on July 9, 2010


I watched the slide one first and was really disappointed that the elevator didn't involve a fireman's pole.
posted by Ickster at 9:05 PM on July 9, 2010


Volkswagen always seem to have great ads for their cars and these are pretty good. Shame they didn't rig up the lift to shoot people like those vertical launch rides. It did go faster though since they blanked off the buttons for the intermediate floors between the top and bottom. Not sure what would happen if some called the lift from one of those floors though...

A couple of VW ads I quite like:

Night Driving

There's something about Richard Burton's narration and Dylan Thomas' words, the whole thing works well together. Makes me want to grab my keys and head out somewhere.

Fight

I didn't buy a Golf based on these ads, honest!
posted by Transparent Yak at 9:09 PM on July 9, 2010


yeah I needed that. danke
posted by Senator Howell Tankerbell at 9:23 PM on July 9, 2010


Did that seem like an oddly slow slide to anyone else?

Where was that one filmed? If it was the U.S., they did a good job of editing out the waiver-signing.
posted by gottabefunky at 9:55 PM on July 9, 2010


The shopping cart would be perfect, if they added electrified bumpers to shock the shit out of any employee that dares get in the way.
posted by Goofyy at 11:27 PM on July 9, 2010


If it was the U.S., they did a good job of editing out the waiver-signing.

You didn't notice the waivery lines?
posted by pracowity at 2:52 AM on July 10, 2010


But can they ollie?
posted by Thorzdad at 6:49 AM on July 10, 2010


As an (ex) Marketing Guy, my jaw dropped at what was on the screen for the last few frames of these ads:

www.facebook.com/volkswagon

VW puts together a multi-million dollar ad campaign, and as the "call to action" sends people to another company's Website. That's......stunning. In the history of advertising, I don't think there has even been an ad campaign that, in the end, includes the trademark of, and directs people to, a company who, really, has nothing to do with the product.

I'm not sure if that points to the power of New Media, or the idiocy of New Media Douchebags, but either way I'm floored.
posted by FfejL at 8:28 AM on July 10, 2010 [1 favorite]


Those are great, as usual for VW ads. Can't believe nobody's linked my favorite, "Sunday Afternoon," aka the "Da Da Da" one, aka The One With the Chair. At the time it came out, I'd just bought my second successive Golf, and I laughed with total recognition at the depiction of the tiny-looking car's ability to swallow way more cargo than expected.
posted by jocelmeow at 9:35 AM on July 10, 2010


Yeah, the elevator one annoyed me. It doesn't actually go any faster, just has blinking lights and stuff. Seems like a horrible message "Our cars aren't any faster, but we try to make them look fast"

If you look at the button modification it's an express- there are no stops between the two floors it goes to. So yes, it's faster.
posted by Phalene at 9:46 AM on July 10, 2010


VW puts together a multi-million dollar ad campaign, and as the "call to action" sends people to another company's Website. [Facebook.com/volkswagen] That's......stunning. In the history of advertising, I don't think there has even been an ad campaign that, in the end, includes the trademark of, and directs people to, a company who, really, has nothing to do with the product.

I'm not sure these three videos constitute a multimillion dollar campaign. More likely they're an initial effort to launch a Facebook strategy, which is something every company needs, because the average Facebook user spends five hours a month there. [Note to Mathowie - biz opp, the average MeFite must spend five hours a month here...]

I'm not sure this VW strategy is working. The videos have garnered about 2 million views, combined, but the Facebook page only has about 8000 Fans. Both have been up about a month. One problem is that the Facebook landing page is has a big confusing graphic, it's not the traditional Facebook wall page. And in the clutter it says "CLICK THE LIKE BUTTON TO STAY INFORMED" but there is no "Like" button on that page (you have to go to the Wall page for that. (Facebook replaced "Become a Fan" with "Like" a month or two ago.)
posted by beagle at 11:06 AM on July 10, 2010


I was making the assumption that these are TV ads. If they are only available on the web then, yeah, not so shocking. The whole thing is just a New Media campaign.
posted by FfejL at 12:07 PM on July 10, 2010


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