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Thanks for the Memories, Sterling Cooper
July 18, 2010 11:03 AM   Subscribe

In the halcyon days of 1962, an agency was charged with little more than creating "chirpy advertising messages" for the brands it represented. Today, the agency charged with digital strategy for Mad Men must contend with modern day issues: "Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion." [PDF].

Brands are becoming more sophisticated with online brand management. When Mad Men agency Sterling Cooper was fictionally sold to real-life NYC agency McCann Erickson at the end of last season, the agency playfully took out media ads welcoming Sterling Cooper to the fold. What does the future hold for Sterling Cooper Draper Pryce? The new season premiers 25 July on AMC.
posted by DarlingBri (12 comments total) 3 users marked this as a favorite

 
Indeed, brand-managing Pepsi Blue must be a nightmare on this sight.
posted by Jon_Evil at 11:15 AM on July 18, 2010


site, damnit, site
posted by Jon_Evil at 11:16 AM on July 18, 2010


I'm looking forward to Web 3.0, where the standard snarky comments will be automatically generated, letting forum members get back to the topic at hand. Unfortunately I haven't seen any Mad Men, so I'll leave this discussion to others.
posted by filthy light thief at 11:42 AM on July 18, 2010 [1 favorite]


I'm looking forward to Web 3.0, where the standard snarky comments will be automatically generated, letting forum members get back to the topic at hand.

Shhhhh! You wanna get us found out?
posted by The Whelk at 11:48 AM on July 18, 2010 [2 favorites]


TVUpdateFilter, eh?

The last two episodes of Breaking Bad were terrible and they almost ruined the otherwise good season.

The first episode of Hung was very good, but the show on whole languishes and bores.

Party Down: better out with a bang then a whimper, I suppose, but I will enjoy rewatching.

Louis: holy crap this is the most depressing show, it cracks me up every week and I love it.

Treme: I won't ever stop loving this show, but it is very shallow and plain-Jane compared to The Corner / The Wire / etc.

Rubicon: why are people comparing you to Three Days Of The Condor? That movie was awesome, you are more like a baisic-cable-ripoff of Enemy of the State. Also: why the first episode like a month before the second one? I am committed to watching the whole season, why are you jerking me around?

Boardwalk Empire, Game of Thrones and Luck. HBO remains dedicated to maintaining primacy amongst the cable-serial-drama cohorts which have sprung from her bosom.

Pillars of the Earth mini-series staring Ian McShane. What more do you need to know?

Did you know they're making more episodes of Weeds? I mean, why, for crying out loud? And in yet another race-sensitive turn, from the people who brought you the black face episode as well as the vanishing minorities: this time the brown people will be disappearing, like the black people did before. Awesome!

I heard Mad Men is coming back soon, that should be neat. Once the cat got out of the bag RE: the main character the whole show seemed to lose its footing, though. Hopefully they'll sort that out.

Big Love: see Mad Men, and times it by a million. What a series of stupid writing decisions, it's like how on the Simpsons where Homer just gets stupider every single season post-7, only it's the writers and all of the characters and it started in season 2. Sad, because season 1 was actually really good.
posted by paisley henosis at 12:14 PM on July 18, 2010 [2 favorites]


this post is some sort of advertising mandelbrot fractal
posted by maus at 12:16 PM on July 18, 2010


Was Breaking Bad ever good? I got through a season before putting it down, not realistic enough to be interesting, not exciting enough to be entertaining.

Treme is so *different* from the wire but still obviously from the same creators, for that alone it gets 5 stars.

So! Mad Men Season 4 speculation! (SPOILERS!) In order to be true to the spirit of the show, the absolute worst things possible have to happen to every character. How will betty deal with being a divorced outcast? How will Don handle his new freedom, his horrible horrible freedom? Is Joan's husband gonna die (I ..want this to happen so. much.) How will Peggy be punished cause that's what we do to her so she can show her Overcoming things? Will Kuuuuuuurt fare better than Sal in the world? (Unless he gets punched in the face repeatedly, he'll do better) Who's gonna die, Sterling Or Cooper? Is Pete finally going to reveal he has a woodshed full of dead hookers or something? What is Sally's deal anyway?
posted by The Whelk at 12:25 PM on July 18, 2010 [1 favorite]


The only thing that will make me watch Mad Men again is if 30 seconds into the first episode of season 4 Betty is hit by a tiny comet which disintegrates her head.
posted by synaesthetichaze at 2:15 PM on July 18, 2010 [2 favorites]


The Whelk: Was Breaking Bad ever good? I got through a season before putting it down, not realistic enough to be interesting, not exciting enough to be entertaining.

I felt the same way; as a crime drama or a drug drama or a character drama it is far too over-wrought and unrealistic. The characters are constantly making decisions counter to their own best interest, not to mention the way things actually work in the world, and it takes until the third season for the writers to even admit this. I gave up on the show entirely after season 1, and wasn't going to waste any more time on it.

Then a review I read, or something someone said changed everything: the show isn't a crime drama or a drug drama or even a character drama, it is a surrealist farce. If you watch the show thinking of the characters, not as human beings, not as real people, but as a reflection of the absurd things that real people do, then the whole thing becomes a lot more watchable.

(I still don't like it enough to watch the weeklies, though, I have to catch the whole run after the season ends.)
posted by paisley henosis at 2:28 PM on July 18, 2010


Has Mad Magazine ever done a parody of Mad Men?
If not, I've got some Grade-A titles they could use:
"Bad Men"
"Madder Men"
"Blecch Men"
...I'll show myself out.
posted by Fuzzy Monster at 3:05 PM on July 18, 2010 [4 favorites]


If you really want to become a Mad Man, I kinda like this thing.
posted by misha at 5:10 PM on July 19, 2010


^ Which, by the way, is where my new profile pic came from.
posted by misha at 5:10 PM on July 19, 2010


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