The "No-Lose" Lottery
December 2, 2010 7:43 AM Subscribe
A simple idea: take an ordinary savings account, but instead of paying interest to account holders, hold a lottery to see who gets the lump sum. Freakonomics Radio investigates Prize-linked savings (PLS) accounts (Part 1, Part 2), which combine two things that seem completely at odds with each other: saving money and gambling. In Highland Park, MI, PLS accounts have been very successful at converting "non-savers" into "savers". Why hasn't it caught on in the US? It's illegal in most states, of course.
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