Ugly sweater interceptor.
December 30, 2010 2:12 PM Subscribe
Amazon has patented
that would allow gift recipients to return a gift before they even get it.Amazon plans to give users a little more free rein in blocking the gifts they don't want to get. With the "Gift Conversion Rules Wizard," consumers can set parameters for items—"no clothes with wool"—or even relatives: "convert any gift from Aunt Mildred to a gift certificate, but only after checking with me." (One option even sends out a thank-you card after 'converting' the present.)
Consumer technology analysts said it's really about saving money. Product returns are a huge cost to Internet retailers....It could save Amazon millions, maybe billions