strong, capable, and durable in the long-lasting way that doesn’t just ward off chronic disease but actually lets a 35-year-old desk drone carry both of his laughing children up a mountain, simultaneously, and take on serious skiing at age 40, trusting his knees to bend deep and firm.I thought that current research shows that no matter how much a desk drone exercises, he is at an increased risk for all kinds of "unfit" diseases... so forgive me if I read this article with a large helping of salt.
Commercial health clubs need about 10 times as many members as their facilities can handle, so designing them for athletes, or even aspiring athletes, makes no sense. Fitness fanatics work out too much, making every potential new member think, Nah, this place looks too crowded for me. The winning marketing strategy, according to Recreation Management Magazine, a health club–industry trade rag, focuses strictly on luring in the “out-of-shape public,” meaning all of those people whose doctors have told them, “About 20 minutes three times a week,” who won’t come often if ever, and who definitely won’t join unless everything looks easy, available, and safe. The entire gym, from soup to nuts, has been designed around getting suckers to sign up, and then getting them mildly, vaguely exercised every once in a long while, and then getting them out the door.posted by memebake at 3:55 PM on January 27, 2011 [7 favorites]
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posted by dhartung at 2:57 PM on January 27, 2011 [23 favorites]