Dizzying Highs and Terrifying Lows
June 12, 2011 11:42 PM Subscribe
"Internationally, the league has never been stronger: It's the only American sports league that attracts stars from every corner of the world. Digitally, the league has been light years ahead of everyone else, embracing the revolution and staying ahead of the curve with social media and video content. It's also spent the past two decades carefully (and successfully) selling mostly black players to a mostly white audience, an ongoing conundrum that nearly submarined the league in the late-'70s and early-'80s. Throw in a killer 2011 Finals and everything looks fantastic on paper … except for the part that the league is losing money." - Bill Simmons analyzes the NBA labor dispute for his new website, Grantland.
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