Christmas is for Marketing
November 14, 2014 7:21 AM Subscribe
UK supermarket Sainsbury's is pulling heartstrings with its 2014 Christmas ad "Christmas is for Sharing," which draws from the true story of the 1914 Christmas truce and football match between British and German troops in World War I. Sales of chocolate bars featured in the ad will benefit the Royal British Legion. The ad has garnered some glowing feedback, including positive comparisons to another popular 2014 Christmas ad with a charity tie-in, John Lewis' "Monty the Penguin." But others are less impressed.
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