It's not Ikea Sans—Sweden's new national typeface
February 21, 2015 9:02 AM Subscribe
Stockholm-based design firm Söderhavet has designed a typeface for Sweden that it thinks sums up the country's own design heritage. The resulting typeface is a practical serif/sans hybrid that is inspired by Sweden's tradition of minimalist design, and the principal of lagom—not too much, but not too little.
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