Walmart.horse: Postmodern Dadaism meets Corporate Takedown Notice
March 9, 2015 3:37 PM   Subscribe

Why Is Walmart Upset with a Guy for Photoshopping This Picture of a Horse in Front of One of Its Stores? He was hanging out with some friends in July when they came across .horse and thought it was pretty much the funniest top-level domain one could own. So Jacques started checking periodically to see what big companies hadn't purchased their .horse domain yet and came across Walmart. "I thought, 'Alright I'm gonna buy this and do something stupid with it and see what happens," he told me. And readers, he did just that.

This longer, more in-depth article states:
The company is giving him 14 days to stop using the domain name in any way, but Jacques believes he’s within his rights to use the Walmart name because his site is too ridiculous to be confused with something operated by the retailer.

“I would argue that Walmart.horse is an obvious parody and therefore falls under fair use,” ...
See also: Why the long face? Retailer says walmart.horse domain infringes its IP
posted by Michele in California (172 comments total) 37 users marked this as a favorite
 
Ars Technica is years ahead in the headline game.

Their first sentence puns are awful, though, just not any good at all.
posted by maryr at 3:40 PM on March 9, 2015 [2 favorites]


I'm not sure there's anything too ridiculous to be associated with Walmart, but that's not Jeph Jacques's fault.
posted by ckape at 3:42 PM on March 9, 2015 [1 favorite]


"As a result, 1,900 little-known e-suffixes like .gay ..."

Way to bury the lede!!
posted by FirstMateKate at 3:42 PM on March 9, 2015 [3 favorites]


I'm just noticing... why doesn't Walmart cut out the counter in the lowercase A's? That store is blue, but the a's are gray inside? Lazy sign making, Walmart.
posted by maryr at 3:45 PM on March 9, 2015 [11 favorites]


I don't usually shop at Walmart. Before today, I would absolutely have shopped at Walmart if I was a horse. But now? Now I don't know what to do.

Thanks a lot Walmart.
posted by BigHeartedGuy at 3:46 PM on March 9, 2015 [7 favorites]


"That explains why, for the mere price of $29, you can now purchase a .horse domain name, if you want to do such a thing."

We must alert the McElroy Brothers immediately!
posted by Hey Dean Yeager! at 3:46 PM on March 9, 2015 [9 favorites]


I'm torn, while the .horse domain is very funny, the site linked at the end of that Consumerist article is hilarious.
posted by This_Will_Be_Good at 3:47 PM on March 9, 2015 [45 favorites]


Oh Jeph. We love your talent and creativity but must you pick fights with the largest kid on the block?
posted by Tell Me No Lies at 3:49 PM on March 9, 2015 [1 favorite]


This calls for a massive Google bomb.
posted by spitbull at 3:50 PM on March 9, 2015 [1 favorite]


I don't think anyone has a valid lawsuit here.

Unless, of course, the horse happens to be the famous Mr. Ed.
posted by maryr at 3:51 PM on March 9, 2015 [6 favorites]


silver.horse
trigger.horse
seabiscuit.horse
bojackhorseman.horse
mistered.horse
posted by Faint of Butt at 3:51 PM on March 9, 2015 [1 favorite]


adothorseisa.horse
posted by maryr at 3:52 PM on March 9, 2015 [10 favorites]


yourodeinon.horse
posted by plastic_animals at 3:52 PM on March 9, 2015 [5 favorites]


PattiSmith.Horse
posted by wabbittwax at 3:53 PM on March 9, 2015 [11 favorites]


clothes.horse
posted by wabbittwax at 3:54 PM on March 9, 2015 [7 favorites]


kristenschaalisa.horse
posted by octothorpe at 3:55 PM on March 9, 2015 [36 favorites]


Looks like someone snagged ebooks.horse already.
posted by NMcCoy at 3:55 PM on March 9, 2015 [15 favorites]


doisound.horse?
posted by ODiV at 3:57 PM on March 9, 2015 [4 favorites]


Ebooks.horse
posted by hellojed at 4:00 PM on March 9, 2015 [7 favorites]


kristenschaalisa.horse

kristenschaalisa.dorableandhilario.us/thankyouverymuch
posted by Metroid Baby at 4:00 PM on March 9, 2015 [31 favorites]


The boring bit is that Walmart is obligated to protect its trademark - that is one of the fundamentals of trademark law. So the CnD is cookie-cutter and, imho, unlikely to result in any sort of protracted legal kerfuffle.
posted by grumpybear69 at 4:03 PM on March 9, 2015 [5 favorites]


beatadead.horse
posted by valkane at 4:03 PM on March 9, 2015 [24 favorites]


Look guys, it's not exactly difficult to link to domain names when you write them in. And I'm disgusted no one's ponied up the $34.99 for kristenschaalisa.horse yet, too.
posted by ambrosen at 4:03 PM on March 9, 2015 [2 favorites]


No one has outside.horse
posted by Catblack at 4:06 PM on March 9, 2015


Here's his website. It is not very functional, unless you want to look at a picture of a horse photoshopped into a picture of a Walmart, in which case it is extremely functional.

What I don't get is why walmart.horse appears to be running tumblr CMS to host the picture. I am surprisingly angry about this.
posted by Going To Maine at 4:06 PM on March 9, 2015 [9 favorites]


kristenchsaalcanbe.bothofthosethin.gs
posted by Poppa Bear at 4:07 PM on March 9, 2015 [5 favorites]


Getoffyourhigh.horse
posted by phaedon at 4:19 PM on March 9, 2015 [5 favorites]


💩.la
posted by adamrice at 4:19 PM on March 9, 2015 [4 favorites]


Metroid Baby, on the off chance you haven't seen it, Kristen Schaal is indeed a horse.
posted by Joey Michaels at 4:21 PM on March 9, 2015 [11 favorites]


williamsburroughs.horse
posted by a lungful of dragon at 4:25 PM on March 9, 2015 [1 favorite]


clinteastwood.hoarse
posted by a lungful of dragon at 4:26 PM on March 9, 2015 [1 favorite]


SILVER BLAZE!
posted by clavdivs at 4:28 PM on March 9, 2015


whores.horse
hoarse.horse
horsehorsehorsehorse.horse
posted by BungaDunga at 4:28 PM on March 9, 2015 [2 favorites]


maryr: "I don't think anyone has a valid lawsuit here.

Unless, of course, the horse happens to be the famous Mr. Ed.
"

Of course. Of course.
posted by Splunge at 4:29 PM on March 9, 2015 [5 favorites]


mefiponyrequest.horse
posted by GenjiandProust at 4:29 PM on March 9, 2015 [5 favorites]


walmart.beer, walmart.vodka and walmart.cologne are still available.
posted by bgrebs at 4:32 PM on March 9, 2015 [4 favorites]


Faint of Butt: "mistered.horse"

FrauBlucher.horse
posted by boo_radley at 4:32 PM on March 9, 2015 [21 favorites]


Just to save you the time, I'll let you know that sarahjessicaparker.horse is already taken.
posted by spock at 4:33 PM on March 9, 2015 [8 favorites]


hobby.horse
posted by Ratio at 4:33 PM on March 9, 2015 [5 favorites]


"The boring bit is that Walmart is obligated to protect its trademark - that is one of the fundamentals of trademark law. So the CnD is cookie-cutter and, imho, unlikely to result in any sort of protracted legal kerfuffle."

It wouldn't surprise me if Walmart's legal dept has developed an algorithm that searches out suspected IP violations and simply spits out a cease and desist email.
posted by photoslob at 4:34 PM on March 9, 2015 [1 favorite]


whyisaponylikeapersonwithasorethroatbecauseitsalittle.horse
posted by chavenet at 4:35 PM on March 9, 2015 [12 favorites]


Amazingly, hoarse.horse is still available.
posted by spock at 4:36 PM on March 9, 2015 [1 favorite]


It's like realizing you don't know the names of any really current actors/actresses/bands. You thought you were aging gracefully, and then suddenly you've lost your grip on the fundamentals.

So... anybody: why is there a dot-horse domain?
posted by Sing Or Swim at 4:37 PM on March 9, 2015 [1 favorite]


So... anybody: why is there a dot-horse domain?

I can't answer that. However, we do know why there is a dot-bike domain: because the world needs poop.bike
posted by chavenet at 4:39 PM on March 9, 2015 [11 favorites]


which tarnishes the goodwill and reputation of Walmart’s products, services, and trademarks.

So...umm...who's going to tell them?
posted by If only I had a penguin... at 4:41 PM on March 9, 2015 [20 favorites]


whydontyoublowa.horse is still available for that person on your shopping list who has everything.
posted by dr_dank at 4:44 PM on March 9, 2015 [5 favorites]


hunglikea.horse


What?
posted by ZenMasterThis at 4:46 PM on March 9, 2015 [10 favorites]


On a more serious note, this brings to mind a ham radio operator who registered a domain with his FCC-assigned callsign N7QVC. You'll never guess who came knocking with a cease and desist....

Story here. His site has taken a slide to the derpside in the intervening years.
posted by dr_dank at 4:49 PM on March 9, 2015


satires.horse
odes.horse
epodes.horse
epistles.horse
eye.horse
posted by Herodios at 4:51 PM on March 9, 2015 [1 favorite]


thief.horse*

*don't try this in Texas
posted by indubitable at 4:52 PM on March 9, 2015 [2 favorites]


Jacques believes he’s within his rights to use the Walmart name because his site is too ridiculous to be confused with something operated by the retailer.

Sounds like someone's never been to Burger King's Subservient Chicken website [previously].

(Also, we have a .horse TLD, but no .chicken?)
posted by radwolf76 at 4:53 PM on March 9, 2015 [2 favorites]


I'm just noticing... why doesn't Walmart cut out the counter in the lowercase A's? That store is blue, but the a's are gray inside? Lazy sign making, Walmart.

It probably costs a couple of bucks more per sign to do that. I've been to Wal-Mart-- that's one of the least-egregious atmospheric corners that they cut. You might as well complain that your local crack house has a dirty bathroom.
posted by Mayor Curley at 4:54 PM on March 9, 2015 [4 favorites]


strabismus.horse
posted by Wolfdog at 4:54 PM on March 9, 2015


Oh man, I didn't dare hope, but bad.horse is everything it should be.
posted by George_Spiggott at 4:54 PM on March 9, 2015 [18 favorites]


djsilverisinthe.horse
posted by pyramid termite at 4:56 PM on March 9, 2015 [1 favorite]


saw.horse
show.horse
see.horse
sea.horse
rocking.horse
hobby.horse
dead.horse
mykingdomfora.horse
barbaro-affirmed.horse
posted by snuffleupagus at 4:57 PM on March 9, 2015


buffalobuffalobuffalobuffalobuffalobuffalobuffalo.buffalo
posted by T.D. Strange at 4:58 PM on March 9, 2015 [7 favorites]


race.horse
nag.horse
glue.horse
dark.horse
catherinethegreat.horse
posted by Kirth Gerson at 4:59 PM on March 9, 2015 [1 favorite]


horsdoeuvres.horse
posted by chococat at 5:01 PM on March 9, 2015


Wow... I thought that walmart looked just like mine. I was amazed that all walmarts could look so identical.
Then I realized it was my walmart. Or at least one in the province.
There's a Nova Scotia flag in the background.


I'm proud to shop at the horse walmart. Well... Less ashamed. I'll still wear sunglasses and a hoody when I go.
posted by FallowKing at 5:02 PM on March 9, 2015 [4 favorites]


Can't believe Neil Young hasn't bought crazy.horse
posted by chococat at 5:03 PM on March 9, 2015 [9 favorites]


The list of new gTLDs is hilarious. I mean look, .chloe gets delegated today!
posted by George_Spiggott at 5:06 PM on March 9, 2015 [3 favorites]


I apologize for being uncouth, but how is it that with all of these new domain extensions, they still haven't established .cum as a porn-friendly TLD? That one just seems obvious.
posted by DirtyOldTown at 5:06 PM on March 9, 2015 [2 favorites]


I'll still wear sunglasses and a hoody when I go.

Not a horse mask?
posted by T.D. Strange at 5:10 PM on March 9, 2015


trojan.horse

[Cue cease and desist letter regarding confused rubber buyers.]
posted by The Bellman at 5:10 PM on March 9, 2015 [8 favorites]


Hmm, ebooks.horse is a bland redirect.
posted by adamrice at 5:11 PM on March 9, 2015 [1 favorite]


Dear Walmart,

I think it's great that you guys have electrical hookups for RVs so people can travel around the country and stay at Walmarts. I'm traveling by horse and buggy. I saw on Walmart.horse, that there's at least one other person who travels by horse to Walmart.

How about some hitching posts in front of Walmart? There's those blue cement things in front of your store, but any half-smart horse can just yank the rope up and out of there. Don't think your designer ever dealt with a horse at all, it just won't work.

Also a horse trough would be nice and can you please keep the kids from throwing trash in them or pennies. A horse trough is not a wishing well.

I promise to clean up after any accidents and buy lots of stuff from Walmart when I'm there.

Sincerely
Genghis Ferd
posted by pyramid termite at 5:12 PM on March 9, 2015 [11 favorites]


an algorithm

for i in tlds; do
if curl walmart.$i; then
./sue
fi
done


But seriously, Slashdot from the turn of the century called and they want their lame stories back.
posted by Joe Chip at 5:14 PM on March 9, 2015 [3 favorites]


screamingyourself.horse/for/icecream
posted by Slackermagee at 5:20 PM on March 9, 2015




> trojan.horse

rideacock.horse [sfw!]

posted by Westringia F. at 5:31 PM on March 9, 2015


I am not disappointed.

bad.horse
posted by teleri025 at 5:34 PM on March 9, 2015 [3 favorites]


Walmart.horse is the funniest web site I have seen in a long time.
posted by isthmus at 5:35 PM on March 9, 2015 [2 favorites]


ahorseahorsemykingdomfora.horse is still available, FYI
posted by uosuaq at 5:44 PM on March 9, 2015 [5 favorites]


scoresome.horse
posted by klangklangston at 5:48 PM on March 9, 2015 [3 favorites]


Ahorseisa.horse of course.
posted by dejah420 at 5:53 PM on March 9, 2015


metafilter.horse is still available. someone should really get on that.
posted by mrjohnmuller at 5:56 PM on March 9, 2015 [1 favorite]


Walmart.horse is the funniest web site I have seen in a long time.

I have no idea how these people got a Walmart wedged in behind their horse, or why.
posted by arto at 5:58 PM on March 9, 2015 [7 favorites]


mandypatinkin.horse
posted by drezdn at 5:58 PM on March 9, 2015 [3 favorites]


imsorryicanttalkveryloudlybuti'mfeelingalittle.horse
posted by carter at 6:05 PM on March 9, 2015 [1 favorite]


They shoot .horse domains, don't they?
posted by uosuaq at 6:06 PM on March 9, 2015 [9 favorites]


only the lame ones.
posted by mrjohnmuller at 6:08 PM on March 9, 2015 [4 favorites]


Metafilter: a slide to the derpside
posted by localroger at 6:08 PM on March 9, 2015 [2 favorites]


How about some hitching posts in front of Walmart?

This is already a thing, at least in Amish country.
posted by radwolf76 at 6:13 PM on March 9, 2015 [1 favorite]


Sometimes stuff like this really irks me:

To be clear, Jacques is 34-year-old with a nose ring who lives in Massachusetts and makes all his money by publishing a webcomic called Questionable Content online. Walmart has more than 11,000 stores in 27 countries, and in 2012, it was reportedly the valuable retail brand in the United States, with a value of $139 billion.

The thing is, that is the whole point of the cease & desist letter. You have to protect your trademark or you're screwed. Sure it's funny. It's absurd so it's funny. But the site name is WALMART.horse. Of course they're going to try to get him to take it down. And to act like the fact that he's a little guy and they're a big corporation means that they're just being ornery and quashing creativity for no reason is completely disingenuous.

I am irked.
posted by janey47 at 6:20 PM on March 9, 2015 [3 favorites]


I don't have enough disposable income to justify registering mylovely.horse which would do nothing but play this on beautiful never-ending loop. Shame.
posted by Spatch at 6:20 PM on March 9, 2015 [2 favorites]


lookatmy.horse/amazing
posted by ostranenie at 6:22 PM on March 9, 2015 [7 favorites]


I know people like to make these sorts of sites quickly, but this goes to show why you shouldn't put the Mart before the Horse.
posted by parliboy at 6:24 PM on March 9, 2015 [8 favorites]


Walmart is afraid the site is a trojan.horse
posted by Rumple at 6:26 PM on March 9, 2015 [2 favorites]


iwantthispony.horse
posted by beagle at 6:32 PM on March 9, 2015


http://theres-some.horse/in-this-house/
posted by escape from the potato planet at 6:32 PM on March 9, 2015


rpn.high.horse/your/off/get
posted by alms at 6:42 PM on March 9, 2015 [3 favorites]


Of course, my natural thoughts after reading this were if there were other amusing .horse domains available...

So, being a fan of this video, I tried http://www.getonmy.horse

And busted a gut, once I saw what it forwarded to!
posted by markkraft at 6:45 PM on March 9, 2015 [8 favorites]


Hm, kingdom4horse does not appear to be a thing yet.
posted by NMcCoy at 6:49 PM on March 9, 2015


as a bonus you can use the "my" subdomain
posted by NoraReed at 6:50 PM on March 9, 2015


Reading through the list of new domains, and I'm not sure whether I'm relieved or disappointed that the domain is .shiksha (a domain for study of the pronunciation of Vedic texts) and not, as I first read it, .shiksa.
posted by firechicago at 6:50 PM on March 9, 2015 [1 favorite]


The list of new gTLDs is hilarious. I mean look, .chloe gets delegated today!
A lot of corporate names that you will never get to use just came through (.oracle, .java, .epson, .nissan and their long abandoned name .datsun).
Also .SUCKS which is not yet officially available from any registrars I see, and has been subject to some controversy.
.study, .boats, .casino, .school, .fans, .tennis, .football (American or 'Soccer'? dare it be both? we need .football.us), and .CHAT
posted by oneswellfoop at 6:54 PM on March 9, 2015 [2 favorites]


He could just replace the photo with one of Sam Walton and the caption "Ceci n'est pas un cul de cheval."
posted by CheeseDigestsAll at 6:55 PM on March 9, 2015 [2 favorites]


imona.horse
posted by standardasparagus at 6:55 PM on March 9, 2015 [1 favorite]


helpimina.horse
posted by klangklangston at 7:06 PM on March 9, 2015 [1 favorite]


If I put ol' Swisher into a fox trot, it take me maybe 40 minutes to ride down to Wal Mart from here. If I go back behind the reservoir, there's only about 1/2 mile of where it's crowded down by the truck stop, and he's good about traffic. Conversely, I could take a picture of him when I trailer him out to the arena to work.

Me and ol' Swish out in front of Wal Mart on my Face Book page. It could be a thing.
posted by BlueHorse at 7:06 PM on March 9, 2015 [2 favorites]


gift.horse
posted by klangklangston at 7:07 PM on March 9, 2015 [2 favorites]




Heylookatalking.horse

(Also, surely neverlookinthemouthofa.gift.horse?)
posted by RedOrGreen at 7:25 PM on March 9, 2015


lubricated.horse .. which should redirect here
posted by markkraft at 7:27 PM on March 9, 2015


Also, if you're not reading Questionable Content, you should be reading Questionable Content.
posted by Halloween Jack at 7:32 PM on March 9, 2015 [6 favorites]


phil.fish
posted by straight at 7:41 PM on March 9, 2015 [1 favorite]


Oddly, I happen to be reading a collection of lesbian.horse stories. They are actually quiet touching.
posted by SPrintF at 7:41 PM on March 9, 2015


I don't have enough disposable income to justify registering mylovely.horse which would do nothing but play this on beautiful never-ending loop yt . Shame.

You'll be wanting my.lovely.horse then. (Go on...)
posted by junco at 7:42 PM on March 9, 2015 [3 favorites]


beatadead.horse

My dream website may become a reality!
posted by Jpfed at 7:57 PM on March 9, 2015


badger.badger.badger.badger.badger.badger.badger.badger.snake
posted by quonsar II: smock fishpants and the temple of foon at 8:07 PM on March 9, 2015 [3 favorites]


Pony.hoorssh
posted by clavdivs at 8:15 PM on March 9, 2015


I haven't read QC in like 8 years or something. Crazy to see Jacque's name pop up here.
posted by gucci mane at 8:20 PM on March 9, 2015


ifyouwannaridedontridethewhite.horse
posted by dr_dank at 8:22 PM on March 9, 2015 [3 favorites]


The site pretty much shows both ends of the horse at once.
posted by fgdmorr at 8:36 PM on March 9, 2015 [1 favorite]


Here's a way-too-obvious question: Why didn't they do this to the PeopleOfWalmart.com website? That most certainly could have been misconstrued as an 'Official Walmart Site'. Maybe Jeph should've made it 'horsesofwalmart.horse'.
posted by oneswellfoop at 8:42 PM on March 9, 2015 [1 favorite]


AndThe.Horse/yourodeinon.
posted by 724A at 8:48 PM on March 9, 2015 [2 favorites]






Ahorseisa.horse

Ofcourseofcourse
posted by emptythought at 9:15 PM on March 9, 2015 [1 favorite]


ask.metafilter.can-i-eat-this.horse
posted by Smart Dalek at 9:59 PM on March 9, 2015 [2 favorites]


Catherinethegreat.horse is still free!
posted by boilermonster at 10:18 PM on March 9, 2015 [1 favorite]


iknowanoldladywhoswalloweda.horse

She's dead, of course.
posted by Mister Moofoo at 10:34 PM on March 9, 2015 [4 favorites]


man.called.horse
posted by Ratio at 10:53 PM on March 9, 2015


allthepretty.horse

equus.horse...oh. That doesn't end so well.
posted by mandolin conspiracy at 10:59 PM on March 9, 2015 [1 favorite]


oh god TLDs are getting so ridiculous at this point that it's only a matter of time before someone makes clownpenis.fart a reality!! as a child i never imagined a future so bright
posted by cobra_high_tigers at 11:05 PM on March 9, 2015 [11 favorites]


namelessdesert.horse
posted by a lungful of dragon at 11:07 PM on March 9, 2015 [1 favorite]


techbubble.2.0.ventures
posted by junco at 11:18 PM on March 9, 2015


CNAME lol.wtf
posted by junco at 11:19 PM on March 9, 2015


I have a sudden desire to get fuckyouima.dragon and point it to my site.

Sadly I don't think the .dragon tld is available. BASTARDS.
posted by egypturnash at 11:29 PM on March 9, 2015 [4 favorites]


it's only a matter of time before someone makes clownpenis.fart a reality!!

Well, there IS an .art TLD...
posted by NMcCoy at 11:50 PM on March 9, 2015 [2 favorites]


Also, egypturnash, should that glorious day arrive I would humbly request that you share some small portion of the resulting bounty of email addresses.
posted by NMcCoy at 11:57 PM on March 9, 2015 [2 favorites]


I haven't read QC in like 8 years or something. Crazy to see Jacque's name pop up here.

Well, that should give you about... two and a half days of in-universe time to catch up on?
posted by ominous_paws at 12:04 AM on March 10, 2015 [7 favorites]


penis.land
posted by univac at 2:03 AM on March 10, 2015


They have .boats, but not .boat
I do not want to register a .boats domain. I have one (1) singular boat.
.boats makes no sense.
posted by Just this guy, y'know at 4:00 AM on March 10, 2015


TheCallWasComingFromInsideThe.horse
posted by blue_beetle at 4:54 AM on March 10, 2015 [2 favorites]


> oh god TLDs are getting so ridiculous at this point...

There is a quote by Jon Postel floating around about how constraining TLDs is arbitrary and there's no longer many good reasons for it.

Personally I'm looking forward to the introduction of non-Latin character TLDs, which will allow a string like http//:ಠ.ಠ to be a legal URL.
posted by ardgedee at 5:09 AM on March 10, 2015 [1 favorite]


metafilter.¯\_(ツ)_/¯
posted by Halloween Jack at 5:50 AM on March 10, 2015 [1 favorite]


Well, that should give you about... two and a half days of in-universe time to catch up on?

Haha. It has been at least 5 years for me so I just clicked over for a peek and swear that absolutely nothing has changed.
posted by Literaryhero at 5:51 AM on March 10, 2015 [1 favorite]


> metafilter.¯\_(ツ)_/¯

Heh. Unfortunately that's not possible because a few of those punctuation symbols already have well-defined meanings.

But any writing system's alphabet or ideograms ought to be fair game some day.
posted by ardgedee at 6:08 AM on March 10, 2015 [1 favorite]


ilookedandtherebeforemewasapale.horse
posted by Foosnark at 6:17 AM on March 10, 2015 [2 favorites]


But any writing system's alphabet or ideograms ought to be fair game some day.

Already is: 도메인.삼성
posted by ambrosen at 6:22 AM on March 10, 2015 [1 favorite]


Personally I'm looking forward to the introduction of non-Latin character TLDs, which will allow a string like http//:ಠ.ಠ to be a legal URL.

There were non-Latin gTLDs in the first round, back in 2013. (The xn- strings are the Punycode encoding of the gTLD.)

شبكة (xn--ngbc5azd) – Arabic for "web/network"
онлайн (xn--80asehdb) – Cyrillic for "online"
сайт (xn--80aswg) – Cyrillic for "site"
游戏(xn--unup4y) – Chinese for "game(s)"

There's now about 40-ish. I suspect you mean arbitrary Unicode gTLDs, which between IDNA2008, the gTLD application process, and the fact it costs $185,000 to apply, is going to weed out gTLDs like .ಠ and .💩. It's funny, but it's not 185 grand funny.
posted by zamboni at 6:31 AM on March 10, 2015


Going To Maine: "What I don't get is why walmart.horse appears to be running tumblr CMS to host the picture. I am surprisingly angry about this."

Me too. Anyone could have spent five minutes to learn the required HTML to hand code a simple, elegant page showing the image. The tumblr cruft on the page is a huge distraction and makes it look like there's more to the site than there is, or should be. Arguably, this bolster's Walmart's argument about likelihood of confusion.

And now I wonder if if there is a German word to express the admittedly slightly irrational sense of frustration that Going to Maine and I experience in this situation.
posted by exogenous at 7:25 AM on March 10, 2015 [1 favorite]


*patiently awaits butts.lol*
posted by quonsar II: smock fishpants and the temple of foon at 7:30 AM on March 10, 2015 [1 favorite]


.blackfriday — now there's something worth a global top-level domain. [grim scowl]. To hell with TLDs, if they going to allow dumb things like ".chloe" and ".blackfriday", they might as well just be done with it. Let it be a free for all.
posted by five fresh fish at 7:44 AM on March 10, 2015


exogenous: "
Me too. Anyone could have spent five minutes to learn the required HTML to hand code a simple, elegant page showing the image. The tumblr cruft on the page is a huge distraction and makes it look like there's more to the site than there is, or should be. Arguably, this bolster's Walmart's argument about likelihood of confusion.
"

yeah the tumblr branding really takes away from the simple majesty of the domain walmart dot horse

not like http://Tumblr.horse
posted by boo_radley at 8:05 AM on March 10, 2015 [3 favorites]


There is a quote by Jon Postel floating around about how constraining TLDs is arbitrary and there's no longer many good reasons for it.

I can think of at least one good reason: it seems like it makes spear phishing attacks much more likely. I mean in the case linked in the FPP, the site owner had innocent intentions and the TLD (.horse?) was silly enough that nobody would probably believe it really belonged to wal-Mart. And this is a fucking giant company - if anyone has the resources to go out and register their trademarks in every TLD that comes out, it would be them. Imagine a smaller business, or a local credit union, or a doctor's group, that doesn't register their name on one of the dozens (hundreds?) of new TLDs. Now some black hat can do so and start emailing people from an email address that isn't obviously fake, or set up a bogus but official-looking webpage and count on people not paying close attention to the green name on the certificate in the address bar.

I know the domain crunch was getting serious, but we started with, what, 3 TLDs that any average person could register (.com, .net, .org... Were there more that weren't reserved like .gov and .edu? Either way, a handful). And there are millions and millions if not billions of domains under that system already. So you could triple that potential namespace by adding 6 new domains, and it would still be manageable. Hell, 20 new ones would probably be manageable. But how the fuck money are there now? And is there any end in sight?
posted by cobra_high_tigers at 8:12 AM on March 10, 2015 [1 favorite]


I've been through a Walmart on a horse with no name...
posted by Anne Neville at 8:27 AM on March 10, 2015 [5 favorites]


But how the fuck money are there now?

Exactly.
posted by zamboni at 9:02 AM on March 10, 2015 [3 favorites]


Haha, Freudian autocorrect
posted by cobra_high_tigers at 9:41 AM on March 10, 2015 [2 favorites]


Notable IP law firm Booth Sweet (friends of Jessamyn) have offered to represent Jacques pro bono. At least that's what the tweet says.
posted by supercres at 9:45 AM on March 10, 2015


iamrunningoutoffavouritesformy.horse
posted by feckless fecal fear mongering at 9:50 AM on March 10, 2015


I don't think I have seen anyone post this yet:

whiteknightona.horse
posted by Michele in California at 10:37 AM on March 10, 2015


iwouldnthavespentthatyearincollegeifitwerentformy.horse
posted by Herodios at 10:49 AM on March 10, 2015


...the fact it costs $185,000 to apply is going to weed out gTLDs like .ಠ and .💩. It's funny, but it's not 185 grand funny.

I guess it might be $1 worth of funny to 185,000 people, though. Still, sounds like a pretty fraught business plan.
posted by ambrosen at 11:06 AM on March 10, 2015


<meta content="http://horsing.around.horse">
posted by a lungful of dragon at 12:19 PM on March 10, 2015 [2 favorites]


What I don't get is why walmart.horse appears to be running tumblr CMS to host the picture. I am surprisingly angry about this.

I assume that he wants to keep it separate from the QC webserver; bandwidth and liability both seem like adequate motivations for that. And considering that it's a throwaway joke site anyway, why not Tumblr?
posted by Shmuel510 at 12:20 PM on March 10, 2015


Re Tumblr: Like at least one other web comic artist that I know of, he seems to use Tumblr as a back-up site when he has issues with the main site for his comic for some reason. I read QC regularly, but I don't fanboi him too hard as far as following his Tumblr site and a zillion other things he does, but my impression is that he does have a personal Tumblr site.

So I am guessing he put it there in part because Tumblr is free and apparently something familiar to him.

Also also, it is my general impression that his ex-wife was the person who originally did the code work for his comic. He apparently knows a bit of html and all that, but there may be serious limits to what he can do as a webmaster. The degree to which his professional work is custom coded may be something he now (post divorce) has to pay for or it may take a LOT of work on his part to create. Whether it represents loads of time or just a bit of money, I don't see any reason why he would invest that much in a one-off joke site.

For a throwaway joke, Tumblr seems like a perfectly reasonable choice.
posted by Michele in California at 12:43 PM on March 10, 2015 [2 favorites]


inyourbedheadofa.horse

andthe1Urodeinon.horse

ifwisheswere.horse

couldntdragmeawaywild.horse

ofadifferentcolor.horse
posted by Kirth Gerson at 1:13 PM on March 10, 2015


whats.horse

(I'll have a pint of Guinness, cheers!)
posted by comealongpole at 2:31 PM on March 10, 2015 [2 favorites]


Jeph Jacques has also started another webcomic, a sci-fi fantasy thing titled Alice Grove (currently on a slow story reveal with a couple alien 'tourists' who can't get out of a rural Earth area that has some pre-existing weirdness) that is also hosted on tumblr. Please remember, the characters of QC have always been kind of 'slackers' and after 12 years, Jeph has committed to a low-impact lifestyle himself.
posted by oneswellfoop at 6:03 PM on March 10, 2015 [1 favorite]


"As a result, 1,900 little-known e-suffixes like .gay ..."

Way to bury the lede!!


metafilter.gay is available. Who's in?
posted by duffell at 7:52 PM on March 10, 2015


I'm out.


No, wait! Not like that!
posted by Kirth Gerson at 1:19 PM on March 11, 2015 [1 favorite]


Let it never be said that Jeph Jacques doesn't do for himself what he does for others... QuestionableContent.horse
posted by oneswellfoop at 10:32 PM on March 11, 2015 [1 favorite]


They have .boats, but not .boat
I do not want to register a .boats domain. I have one (1) singular boat.
.boats makes no sense.


So no imonamotherfucking.boat ?
posted by boilermonster at 12:33 AM on March 14, 2015 [5 favorites]


Also, no weregonnaneedabigger.boat
posted by Kirth Gerson at 8:18 AM on March 14, 2015 [3 favorites]


Or ishouldbuya.boat for that matter.
posted by radwolf76 at 11:57 AM on March 14, 2015 [1 favorite]


howtoavoidhuge.boats?
posted by NoraReed at 7:04 PM on March 14, 2015 [1 favorite]


Re: gift.horse and trojan.horse

meanwhile, somebody has already bought boughtthe.farm (and oldmcdonaldhada.farm)

then there's .rest
hmmmm....
gilligantheskippertoothemillionaireandhiswifethemoviestarandthe.rest?
posted by oneswellfoop at 8:05 PM on March 14, 2015


Tempted to register halfmanhalf.horse
posted by adamrice at 11:18 AM on March 16, 2015 [2 favorites]


butyourea.horse
posted by boilermonster at 12:15 AM on March 19, 2015


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