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July 26, 2015 4:54 PM   Subscribe

In conjunction with tonight's season 2 premier, the creators of Rick and Morty have launched what's being called the world's first Instagram game, the Rickstaverse. The game is a click-through Easter Egg hunt through dozens of Instagram accounts full of comic strips, videos, and jokes.

Here's a video of Rick walking you through how the game works and promising superfans and pedants that nothing is canon. Personal favorites from the game, include the Jerrygotchi (where you can have your Jerry digipet do things like make breakfast and take a nap), the Jack Chick tract parodies Mortytracts, and video where you see how Gazorpians interact with other Plutonians and other creatures from the show.

Because of the Instagram format I thought it was easier to navigate on a computer, than on the actual Instagram phone app, but otherwise it's a pretty great use of the platform, and I'd love to see some more of it from people who are using it to create their own stories, rather than as a supplement to their entertainment product.

Previously on MetaFilter
Rick and Morty on Fanfare
Rick and Morty on Adult Swim
posted by elr (8 comments total) 15 users marked this as a favorite

The Citadel of Ricks missed a golden opportunity to name their bar "Rick's" (everybody comes to Rick's).
posted by Doktor Zed at 5:27 PM on July 26, 2015

Actually, there is a Rick's (or a Ricks anyway) in the Citadel of Ricks.
posted by informavore at 5:51 PM on July 26, 2015

Even in the Instagram version
posted by sbutler at 6:02 PM on July 26, 2015

Even in the Instagram version

That place could be anything... a coffee shop, a soda stand, a smoothie joint. Oh, who am I kidding? Any beverage-serving establishment in the Citadel of Ricks is going to be a bar.
posted by Doktor Zed at 6:09 PM on July 26, 2015 [3 favorites]

OOooooh, there's 3 Jerrygotchis to find and collect!
posted by Catblack at 6:23 PM on July 26, 2015

i like how innovative this is! I hope my recommended feed doesn't get clogged up with pictures that are not blurty lunches, tho.
posted by rebent at 8:11 PM on July 26, 2015

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