The Writer as Influencer
November 23, 2019 6:14 PM Subscribe
But the image management that once seemed incidental, or at least parallel, to the literary profession seems now one of its most necessary, integral functions. In the age of Twitter and Instagram, an online presence, which is necessarily public and necessarily consumable, seems all but mandatory for a writer who reaches (or hopes to reach) a certain level of renown, especially for anyone dealing in personal essays or cultural criticism. In the way that the influencer uses her image to sell her swag, the writer leverages her life to sell her work, to editors and audiences.
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