The Last Picture Show?
September 15, 2020 5:20 AM Subscribe
David Sims examines the failure of the one theatrical blockbuster this summer and what it means for the future of movie going:
Christopher Nolan’s Tenet was supposed to be a boon for movie theaters, a light in the darkness after the coronavirus pandemic shut down cinemas for months. Here was an original film from a beloved director, one of the biggest titles of our postponed summer-movie season—surely this would be enough to lure people back to the big screen. Around the world, that’s proven largely true: Over three weeks, Tenet has made more than $207 million globally, a healthy number given the circumstances. But in the United States, the Warner Bros. film has grossed less than $30 million since August 31—a number so low that it’s scaring other major movies off the release schedule. Now the question isn’t whether theaters can return to normalcy, but whether they can survive this pandemic at all.