Few Advertisers Use Pop-Ups (or do they?)
September 16, 2002 8:19 AM Subscribe
Few Advertisers Use Pop-Ups (or do they?) "Though they seem to be everywhere on the Internet, pop-up advertisements are used by less than 10 percent of all companies that advertise online, according to a report from Nielsen//NetRatings." Do you buy this? Is this industry propaganda or a true description of what is out there? The sites I visit regularly all seem to have pop-ups (e.g. nytimes, espn, slate, theatlantic.com). For the last 1 month or so, ESPN seems to launch two pop-ups when I first visit them, in fact. What has your experience been?
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