September 17, 2004 7:24 AM Subscribe
Hold the phone. You probably already know that many Americans are ditching their land lines in favor of cell phones:
It is part of a generational shift to wireless, says Leap's chief executive, Harvey White. "Our demographic is younger, and when people start a household today they simply never bother to get a land line."
But were you aware that pollsters don't call cell phones? Media saturation, changes in communications technology, and missed demographics (americans abroad, for example) seem to make polls increasingly irrelevant. (first link via e-v.com)
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