But Peter Jennings of ABC was much different. For Mondale, he scored 13.38 [emotional content of expression on 21-point scale]. But when he talked about Reagan, his face lit up so much he scored 17.44. Mullen and his colleagues went out of their way to try to come up with an innocent explanation for this. Could it be, for example, that Jennings is just more expressive in general than his colleagues? the answer semed to be no...Jennings didn't score any higher on the happy subjects or lower on the sad subjects than his counterparts....
Now here is where the study gets interesting. Mullen and his colleagues then called up people in a number of cities around the country who regularly watch the evening network news and asked them who they voted for. In every case, thoe who watched ABC voted for Reagan in far greater numbers than those who watched CBS or NBC.
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