Your blog is their market research
September 11, 2005 10:47 PM Subscribe
Ice Rocket is a blog spidering search engine that seems designed to allow users to track trends over time (mentions, say, of "pepsi blue" vs "coke zero" over the last 60 days). It's an interesting, if highly unscientific, use of bloggers writings as informal market research. No word on how many blogs are in their index, nor whether they're collecting any available demographic data on the bloggers (where such information is even available, that is).
This thread has been archived and is closed to new comments