Let me fix you some of this new MoCocoa drink...
September 30, 2005 4:02 AM Subscribe
Branded Entertainment. Where the insinuation of products in to entertainment reaches new levels of taste and decency. Flashbacks to 'The Truman Show' are symptomatic of this phenomena. The cause, as judged by market research, is the misuse and abuse of DVR players to block advertising messages. However, there could be a new artform in this; some consumers would like to see a new kind of advertising to augment Brand and Myths [more inside].
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