Selling the Mertzes
October 10, 2005 9:54 AM Subscribe
Fred and Ethel resurrected as corporate shills "Through the magic of Hollywood, famously tightfisted Fred (William Frawley) and his irascible wife, Ethel (Vivian Vance), are brought back to life in a series of entertaining vignettes," California-based PacifiCare said in a release about its new television advertising campaign. Using body doubles, voice impersonators and computer-generated imagery, the national TV ads that will premiere in mid October will enable the two long-dead actors to "speak" once more. And, oddly enough, they'll be talking about PacifiCare's new drug plan.
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