been caught stealing...?
July 12, 2006 11:18 AM Subscribe
New research finds that the human brain registers the avoidance of an anticipated punishment in pretty much the same way as it registers a reward. (See this link for a less technical discussion of the research.) Do these findings suggest that the use of punishment as a deterrent to undesirable behavior in effect actually motivates the undesirable behavior (as opposed to the use of negative reinforcement, or in other words, the withholding of reward)? Do punishment-oriented models of socialization/behaviorial conditioning actually encourage cheating, by in effect selecting for better cheaters?
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