A short critique of "Boo 2" at Evolt.
January 31, 2001 4:55 AM   Subscribe

A short critique of "Boo 2" at Evolt. With a change in business model at Boo.com comes a new problem: 'pogo purchasing,' in which each product must be ordered separately through different retailers.
posted by tranquileye (1 comment total)
It's just a portal trading on the reputation of a failed online store.
It'll probably get them publicity in the short term though, as people will be curious to see how they've relaunched Boo simply because of it's reputation.
posted by Markb at 8:35 AM on January 31, 2001

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