Even if we end up cutting the original “creative beginning” of a novel or short story—the part of the novel or story, often, that we’re most attached to—this doesn’t mean it’s not an essential part of the writing process. In some ways, it’s the most essential. The same goes for titles, I think. I’ve heard students tell me they come up with their titles first, before they have the slightest notion of a plot. I see nothing wrong with this, so long as they’re willing to give up their “creative title” when it no longer serves the story.
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