I'm Here
March 25, 2010 1:43 PM Subscribe
See, I think that's a cute interface, and some subtle way of keeping the hosting bills sane. It also drives up desire to see it -- as people will be like "Oooh, wow, I can't get in, I want to get in, I'm going to keep trying", and hopefully it will be something worth the wait.
Also, inb4 Absolut's font all over the place. Savvy branding.
posted by cavalier at 2:00 PM on March 25, 2010
Also, inb4 Absolut's font all over the place. Savvy branding.
posted by cavalier at 2:00 PM on March 25, 2010
I've been looking forward to this since the preview! Sweet.
posted by painquale at 2:05 PM on March 25, 2010
posted by painquale at 2:05 PM on March 25, 2010
> I'm not sure what they were going for with the whole velvet rope scheme for showings
Yeah YMMV on that aspect, I see what you're saying. I'm a sucker for decorum and I personally liked the sense of space it created, and adding 20 seconds of 'scene-setting' for a half-hour film didn't seem too intrusive to me.
It also served to get the Absolut branding and facebook-integration thing out of the way, so the actual movie-viewing experience was free of hovering links/ads/whatever. I'll happily take this over youtube's overlaid banner ads any day.
posted by churl at 2:14 PM on March 25, 2010
Yeah YMMV on that aspect, I see what you're saying. I'm a sucker for decorum and I personally liked the sense of space it created, and adding 20 seconds of 'scene-setting' for a half-hour film didn't seem too intrusive to me.
It also served to get the Absolut branding and facebook-integration thing out of the way, so the actual movie-viewing experience was free of hovering links/ads/whatever. I'll happily take this over youtube's overlaid banner ads any day.
posted by churl at 2:14 PM on March 25, 2010
Don't forget to wait through the end credits. Many of my friends would be sad if you skipped seeing their names.
posted by fairytale of los angeles at 2:24 PM on March 25, 2010
posted by fairytale of los angeles at 2:24 PM on March 25, 2010
I think the concept is great, but I unfortunately found the film itself a bit boring. I knew where it was going, and wasn't surprised.
That said, it has stuck with me a little bit, and when a film sticks with me that means it was some kind of good. I'll have to think about what I liked about it specifically a bit more.
I do agree with churl on the points that it sets up a space for viewing (it's not just a typical online video experience, although it's close in many ways) and it gets the whole advertisement thing out of the way. I considered sending the link to some friends but wasn't comfortable saying "here's a link to a film but it's on the Absolut website." I understand how branding works but it was still a bit uncomfortable.
I would have liked to exit the theater as I entered it, though -- the experience ends with the movie, which was kind of a let down in my opinion. Or maybe I did it wrong; it seems strange that it worked that way.
posted by k8lin at 2:32 PM on March 25, 2010
That said, it has stuck with me a little bit, and when a film sticks with me that means it was some kind of good. I'll have to think about what I liked about it specifically a bit more.
I do agree with churl on the points that it sets up a space for viewing (it's not just a typical online video experience, although it's close in many ways) and it gets the whole advertisement thing out of the way. I considered sending the link to some friends but wasn't comfortable saying "here's a link to a film but it's on the Absolut website." I understand how branding works but it was still a bit uncomfortable.
I would have liked to exit the theater as I entered it, though -- the experience ends with the movie, which was kind of a let down in my opinion. Or maybe I did it wrong; it seems strange that it worked that way.
posted by k8lin at 2:32 PM on March 25, 2010
I'd like to watch this but they commit what I consider the cardinal sin of web design: flash detection.
With flashblock i would have to white list them and I am not about to do that for any site. Because they detect flash and display a get flash message instead I can't selectively enable the flash.
So all you web devs out there - stop with the flash detection (I also hate being redirected to a no javascript page because once I enable javascript I can't get back to the shop item I was looking at. You just lost a sale!)
posted by srboisvert at 9:22 AM on March 26, 2010
With flashblock i would have to white list them and I am not about to do that for any site. Because they detect flash and display a get flash message instead I can't selectively enable the flash.
So all you web devs out there - stop with the flash detection (I also hate being redirected to a no javascript page because once I enable javascript I can't get back to the shop item I was looking at. You just lost a sale!)
posted by srboisvert at 9:22 AM on March 26, 2010
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herevery annoying. FTFYI'm not sure what they were going for with the whole velvet rope scheme for showings, but the result was annoyance, contempt, and a couple minutes later watching the whole damn thing on YouTube on my own schedule.
posted by mullingitover at 1:50 PM on March 25, 2010