Dubya gets subliminal?
September 11, 2000 9:55 PM   Subscribe

Dubya gets subliminal? The connection is a little shaky, but it makes his campaign seem more and more inept...
posted by owillis (18 comments total)
Here's a longer New York Times article on the ad. Without benefit of seeing the commercial yet, it sure looks suspicious.
posted by rcade at 10:13 PM on September 11, 2000

Aren't subliminals just a boatload of quackery?
I had a friend who worked as an engraver making plates to go on printing presses. Whenever he would get a chance a tiny "fuck" would end up scratched on the magenta plate. If anybody did this intentionally. You cannot trust a punk rock. I guessing it was the goof in front of the computer listening to the imp of the perverse.
posted by thirteen at 10:36 PM on September 11, 2000

Funny thing is, it isn't necessarily the ad that was incompetent, but their handling of the publicity. Why didn't they say, yeah, we put the word "RAT" in there--we thought it was perfectly obvious. Nyah.
posted by frykitty at 10:50 PM on September 11, 2000

I was switching things around in my last post, something obviously went wrong. It was not a subliminal attack against punk rocks.
posted by thirteen at 11:20 PM on September 11, 2000

This is just more silliness by the Gore campaign. The supposed "subliminal" message occurs when the words "bureaucrats decide" zoom (a la Flash) up from the screen. For a split second, the middle four letters - r, a, t, and s - are the only ones visible on the screen before the cut.

This is just Gore's way of going negative without going negative, and it's completely ridiculous.
posted by mikewas at 6:32 AM on September 12, 2000

It doesn't take a genius to see the RATS in BUREAUCRATS - it most certainly was an intentional dig at Gore and the democratic party.

It was likely put together by some young republican video producer, and then approved by the cigarette smoking men who run the GOP. I'm sure they all enjoyed a pleasant chuckle while sipping their snifters of 100 year old cognac.
posted by aladfar at 7:05 AM on September 12, 2000

Oh c'mon, this is just wacky. Mike is right, it's just part of the word "bureaucrats." Geeez. The Gore campaign should be making a big deal out of that other commercial, "Yeah, I invented the remote control, too." Huh, huh.

They're all crazy!
posted by daveadams at 7:25 AM on September 12, 2000

Did you follow the link above and see the still from the ad? It was RATS, not rats, and it was superimposed, filling half the screen. Yeah, it's a lot of lather for so little, but...

The Bush campaign pulls this boneheaded stunt and it's Gore who's going negative?

Talk about partisanship over principle.

And talk about a gang that can't shoot straight. These guys have smothered their message in a sideshow of their own making.
posted by nikzhowz at 7:54 AM on September 12, 2000

Nik: All the type looks to be upperca... MUST BUY RATS!!
posted by thirteen at 8:02 AM on September 12, 2000

Why does any of this matter?
posted by Nyarlathotep at 8:56 AM on September 12, 2000

posted by daveadams at 10:00 AM on September 12, 2000

I went to the URL at the end of those gorewillsayanthing.com ads. Then out of curiousity I went to Bushwillsayanything.com. Hee hee!
posted by mecran01 at 10:33 AM on September 12, 2000

Dubya seems to have bouts of dyslexia, so he thought it said 'STAR.'
posted by terrapin at 12:46 PM on September 12, 2000

I think it matters when a candidate tries a deceptive stunt like this in advertising (or when a candidate's marketing wunderkind does it without telling anyone first, which seems more likely). I am inclined to believe the people in advertising who say the creator of the ad never does anything unintentionally, and that he chose the use of the "RATS" frame on purpose.
posted by rcade at 1:46 PM on September 12, 2000

The real fun for me has been Dubya's continuous mangling of the word subliminal. He keeps saying something like "sublibibal."
posted by quirked at 2:29 PM on September 12, 2000

[rcade] that he chose the use of the "RATS" frame on purpose

Even so, so what? It can't be categorized as deceptive. Even if the frame was easy-to-detect at normal frame rates, so what? Even if the commercial came out and said, "We as Republicans think that the Democrats latest health-care plan just proves they're nothing more than a bunch of RATS." What does it matter, it's not deceptive. Using a term like "RATS" in a prejorative sense is easily recognizable as an opinion.

Now, if they really intended the commercial to work out that way and now they're lying about it, that is deceptive. But the commercial isn't, give me a break.
posted by daveadams at 2:49 PM on September 12, 2000

I'm torn between agreeing with the GOP spokesman who said "We're just not that clever" -- these are, after all, Republicans -- and just laughing my damn ass off.

I will note that "the Democrats" actually aren't saying anything, so putting words in their mouth is probably ill-advised. The articles interview various academics and non-official sources for their juicy quotes.

Not deceptive, really, but just silly.
posted by dhartung at 3:24 PM on September 12, 2000

Even so, so what? It can't be categorized as deceptive.

Using subliminal messages in advertising has been frowned upon for forty years. It is fundamentally deceptive (though, I have to admit, cool).
posted by rcade at 6:08 PM on September 12, 2000

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