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"Nutella is more than just a 'chocolaty hazelnut spread,' it is a way of life."
February 4, 2011 5:34 PM   Subscribe

February 5 is World Nutella Day!

Nutella, the chocolate-hazelnut spread made by Italian confectionary giant Ferrero, has an almost cult-like following. Saturday is the Fifth Annual World Nutella Day, but this year the celebration takes place amid great controversy: A California mother has recently filed a lawsuit in U.S. District Court disputing Ferrero's claim that Nutella is part of a "healthy breakfast."

Don't let that stop you from celebrating, though. Check out the collection of dozens of Nutella recipes, join the Facebook group, or maybe just marvel at the fact that Nutella is available in 5kg tubs. (Previously, also previously)
posted by dcheeno (64 comments total) 13 users marked this as a favorite

 
I'd best not leave the house, then.

(allergic. very, very allergic.)
posted by pinky at 5:40 PM on February 4, 2011


or maybe just marvel at the fact that Nutella is available in 5kg tubs.

I only have one question, but it's very important.

Is the mouth of the 5kg jar wide enough to permit the passage of an entire human head?
posted by loquacious at 5:41 PM on February 4, 2011 [20 favorites]


I stopped buying Nutella because as it turns out, if it's in the house, the jar empties within a day or two. I simply can't control myself around the stuff.

There's a place in town that will sell you a lightly toasted Nutella sandwich, and that suffices.
posted by Pope Guilty at 5:42 PM on February 4, 2011 [3 favorites]


It's, uh, for science.

*stares at pinky, strangely*
posted by loquacious at 5:42 PM on February 4, 2011 [2 favorites]


Pepsi brown.
posted by punkfloyd at 5:43 PM on February 4, 2011


Mmmph. I would eat that stuff off of cardboard.
posted by LMGM at 5:53 PM on February 4, 2011 [3 favorites]


We'd have a cure for Nutella by now if Bush hadn't put a block on stem cell research.
posted by CNNInternational at 5:54 PM on February 4, 2011


Is the mouth of the 5kg jar wide enough to permit the passage of an entire human head?

It might be if it were real.
posted by Sys Rq at 5:55 PM on February 4, 2011


I've never had Nutella, although I've picked up a jar and put it back on the shelf a few times over the years. I like to tell myself that this is because it has 128,629 grams of sugar and fat per serving, but I suspect it's actually because I know that once I tasted the stuff, I would eat it until I literally popped.
posted by FelliniBlank at 5:57 PM on February 4, 2011


Wait. Really???
posted by Sys Rq at 5:57 PM on February 4, 2011 [2 favorites]


Nutella, peanut butter and apple sandwich, coming up.
posted by Splunge at 5:57 PM on February 4, 2011 [2 favorites]


Pity it is now in plastic jars, in the US at least. But checking my local source of eastern European goods the jars were also plastic. Why, oh why must such tastiness be condemned to reside in a petrochemical tomb?
posted by jadepearl at 6:09 PM on February 4, 2011


Wait. Really???

Well, a lot of restaurants use it so it's not surprising it comes in big tubs. I'm a little surprised the big jar looks basically the same as the normal size jars, though.
posted by wildcrdj at 6:10 PM on February 4, 2011


I still remember the first time I had Nutella, in Rome, at someone's house I was visiting. I saw it on the kitchen table. Surrounded by a glowing halo, an aura of pure desire, it beckoned me. It whispered my name, coyly, and in the most sensual voice I'd ever heard, said... try me. I inquired of my hostess, what is this fabulous little jar, pray tell? What delights does it hold inside? Is it something I dare partake of? Then, the lovely Italian woman, her dark hair flowing in curls all down her breast, opened the jar languidly and lovingly, as if caressing my cheek. She dipped a spoon into the soft, creamy stuff and raised the spoon to my lips. I was transported to a realm of nutty goodness that I can only describe as heaven on earth. Oh, Nutella, my dear Nutella. I will love you always. Always.
posted by flapjax at midnite at 6:11 PM on February 4, 2011 [15 favorites]


Wait. Really???

Crud. Assuming that the human in the picture is actually a small child of average size, I don't think I can get my head inside a 5kg jar. But I'm willing to try. I mean, I bet I could get part of my face in there, but... no. This won't do.

I could just empty two 5kg jars into a good old American 5 gallon plastic bucket, but it doesn't quite have the same effect. Do they make a 10kg jar? I wish to wear the jar as a helmet.
posted by loquacious at 6:17 PM on February 4, 2011 [5 favorites]


I wish to wear the jar as a helmet.

Why does that sound like a James Bond villain in my head when I read it?
posted by device55 at 6:20 PM on February 4, 2011


EVERY DAY IS NUTELLA DAY
posted by infinitywaltz at 6:28 PM on February 4, 2011 [2 favorites]


hmmm, the texture of Fluff,
hazelnut flavor that triggers my OAS
and inexpensive 'chocolate' flavor....

no thanks...I'm sorry to say I won't participating
posted by Confess, Fletch at 6:32 PM on February 4, 2011


I wish to wear the jar as a helmet.

Why does that sound like a James Bond villain in my head when I read it?


Ultra-villain "Nutella", ensconced in his underground lair, deep below Rome, dining with captive James Bond: "My dear mister Bond, at midnight, the Nutellatron will be activated, and all the world's Nutella will turn into Vegemite. Hahaha! Imagine the chaos, the fear, the horror!"

Bond, carefully aiming the mini-death-laser weapon on his plate, disguised as a sfogliatella: "Yes, well, Nutella, I wouldn't be so quick to sing the praises of your over-salty Australian nightmare scenario. You know, in this game of condiments, you may be left with nothing but a dry, stale hors d'oeuvre. Or you may just find yourself... dead."
posted by flapjax at midnite at 6:37 PM on February 4, 2011 [5 favorites]


Nutella is best eaten straight off a spoon, don't even bother with bread or toast or crackers or bagels.

That said, I'm always a little put off by the fact its second ingredient is palm oil? Is that the case worldwide, or is it just the US version?

Actually, scratch my first comment. Nutella is best eaten when it's inside a Ferrero Rocher.
posted by rh at 6:39 PM on February 4, 2011


*swoon*
posted by device55 at 6:40 PM on February 4, 2011


for the record the texture is not the same as marshmallow fluff.
posted by edgeways at 6:46 PM on February 4, 2011


Costco has Nutella. Not the 5kg jar, but two 26.5 ounce jars (each essentially double the volume of a supermarket jar) for under 8 bucks in California. Having discovered Nutella only recently (after being deprived for a lifetime from Peanut Butter due to THE ALLERGY), I, to use the only appropriate terminology, WENT FUCKING NUTS. A couple months ago, they even had a coupon for $2.50 off. Think about it: 53 fluid ounces of Heaven for just over $5. But whether hazelnuts are similar enough to peanuts or there was peanut dust slipping in from another part of the factory, I recently began to show enough signs of what Confess, Fletch identified as OAS to bring me back down to earth at terminal velocity. I can still tolerate it in small dosages, but when you have the 26.5 ounce jar, any dosage is TOO small. And I already had similar problems with bananas, melons and AVOCADOS, but now Nutella? Life is not fair.

Still, for me, the best Nutella delivery device is a Graham Cracker. Functionally dipable with a mild but complementary flavor, it's like a spoon you can chew up and swallow.
posted by oneswellfoop at 6:53 PM on February 4, 2011 [2 favorites]


The palm oil thing throws me, too. I've got a recipe for Nutella ice cream that I've been wanting to try, but haven't gotten around to yet. I do wonder how that might affect the texture, though.

The best PMS food ever is a pile of really salty kettle chips and a dollop of Nutella to dip them in.
posted by polymath at 7:00 PM on February 4, 2011


Nutella & Pretzel Thins. I can and have eaten the entire jar and bag in a day.
Disgusting. And Totally Fucking Delicious.
posted by bahama mama at 7:02 PM on February 4, 2011 [1 favorite]


When I buy Nutella, I hide it and eat it after everyone's asleep because otherwise there would be Ugly Scenes between me and the children. Look, I have nursed them for years, co-slept, lugged them around on hip, back and front, have shared nearly every meal and drink...but my Nutella? NEVER, MY PRECIOUS.

Also, I totally told my husband I was planting dozens of hazelnut bushes for their excellent carbon sequestration properties. Really? It's because I want to make my own chocolate hazelnut spread. Bad, bad farmwife.
posted by MonkeyToes at 7:07 PM on February 4, 2011 [3 favorites]


polymath, I want to do a hazelnut version of Smitten Kitchen's chocolate-peanut spread. But now I want to put it on really salty kettle chips.
posted by MonkeyToes at 7:09 PM on February 4, 2011


Nutella is best eaten straight off a spoon.

I studied abroad in the UK for a summer in high school. The cafeteria food was pretty unappealing. Eventually we discovered all the good Indian and Thai joints and kebab stands and whatnot, but for the first few days before we figured that out, I am pretty sure the a couple of my friends subsisted off of literally nothing but spoonfuls of Nutella. They seemed pretty happy.

Personally, I like my Nutella best in a crepe, with bananas.

for the record the texture is not the same as marshmallow fluff.

This makes me wonder: what would happen if you COMBINED Nutella and fluff (say on toast or something)? It sounds too good to be true!
posted by naoko at 7:19 PM on February 4, 2011 [1 favorite]


It's safe in our house. I don't eat chocolate, and the missus once had a delicious breakfast of toast and (unnoticed, but very) out-of-code Nutella, and puked brown goo all day.
posted by scruss at 7:29 PM on February 4, 2011


Mmmmmmm Nutella. While I can see the attraction of the graham cracker, it is best consumed off a Nilla wafer, or, if one is feeling really decadent, a Walker's shortbread. My mouth literally started watering when I saw this thread and thought about it.
posted by immlass at 7:35 PM on February 4, 2011


Addictive.
posted by nickyskye at 7:43 PM on February 4, 2011 [1 favorite]


Nutella. Animal Crackers. Real ones, not goddamn cookies. Crackers.
posted by uncleozzy at 8:01 PM on February 4, 2011


Take Two graham cackers, spread with Nutella and fluff. Toast medium. Put them together. That's like toaster s'more heaven.
posted by humanfont at 8:11 PM on February 4, 2011


Beautiful Beautiful Nutella - 3 pounds for two jars in farmfoods, oh how I love you xxxxxx
posted by sgt.serenity at 8:12 PM on February 4, 2011


Frozen waffles. It's the only thing they're good for.
posted by contraption at 8:21 PM on February 4, 2011


Man, people will sue over anything.

It's sacrilegious to put Nutella on food. It's best to go straight from jar to mouth with no other vessel than perhaps a spoon.
posted by Mael Oui at 8:29 PM on February 4, 2011 [1 favorite]


Why does that sound like a James Bond villain in my head when I read it?

I keep hoping for a drag queen version to show up at my local bar, but alas.
posted by mykescipark at 9:02 PM on February 4, 2011


It has been Nutella Day in my belly for about a week now.
posted by spec80 at 9:03 PM on February 4, 2011


Last December one of my coworkers discovered the magical combination of speculaas and Nutella. And now I have passed this sacred knowledge onto you, my friends.
posted by cali at 9:48 PM on February 4, 2011


I'd like to know why, when these companies adapt awesome foreign chocolate foodstuffs for the American market, they invariably fuck them up. Why can't them import them as-is? The US version of Nutella is far worse than the various European formulations. And don't get me started on Pepperidge Farm's horrible Tim Tams.
posted by Auden at 9:57 PM on February 4, 2011


"My dear mister Bond, at midnight, the Nutellatron will be activated, and all the world's Nutella will turn into Vegemite. Hahaha! Imagine the chaos, the fear, the horror!"

You know, I was actually kind of thinking along those lines, and pondered what could be the nemesis to Nutella. And it could only be either Vegemite or Marmite.

I keep hoping for a drag queen version to show up at my local bar, but alas.

Find me a proportionally representational jar of Nutella large enough to wear as a helmet and that could be arranged.
posted by loquacious at 10:15 PM on February 4, 2011


When I was in elementary school, my parents me make my lunch, but since they didn't trust me to make anything nutritious, they insisted on checking the product.

For two weeks, I got away with spreading peanut butter around the edge of the sandwich, while filling the thing with Nutella— until one day my mother, ever suspicious, opened the sandwich. That was the last lunch I made in elementary school.
posted by esprit de l'escalier at 10:37 PM on February 4, 2011 [9 favorites]


Toasted white bread, thin layer of raspberry jam, (way too much) Nutella, glass of milk.

I must go eat this now.
posted by BitterOldPunk at 11:09 PM on February 4, 2011


I once saw my sister eating Nutella straight out of the jar using a Rice Krispie Treat as a shovel. I was so jealous not to have thought of it first.
posted by brookedel at 11:19 PM on February 4, 2011 [3 favorites]


February 5 is World Deep Thought Sunstar's Mothafuckin' Birthday! And Nutella as well? You don't say. I shall....eh...hehe....go on with the same birthday as Duff McKagan of Gn'R fame....yeah, I also have the same birthday as Bobby Brown.

Fucking Nutella.
posted by deep thought sunstar at 11:35 PM on February 4, 2011


MOAR FOR ME.

As a fellow allergy sufferer, I'm usually more sympathetic, but hey. It's Nutella.

...and PMS!

posted by Space Kitty at 12:00 AM on February 5, 2011


That lawsuit is pretty stupid. All that the nutella makers claimed is that "When used in moderation with complementary foods, Nutella® can form a part of a balanced meal. " The same thing can be said about a jar of lard. Or beer. Or cigarettes.

Btw, Nutella is made by the same company that also makes Kinder surprise eggs, which are illegal contraband in the US. One wonders why they go after all this European goodness? Is it a ploy by the CIA to protect the national hazelnut spread making industry? But they're doing it all wrong. Only an idiot would think that something that delicious can be healthy. That stuff is more addictive than dope. Add the sugar and chocolate-induced high and there must be some statute by which you can outlaw it as a drug in the US. A war on nuts, so to say.
posted by sour cream at 12:20 AM on February 5, 2011


Is the mouth of the 5kg jar wide enough to permit the passage of an entire human head?

No. :(

yes I did try it... wouldn't you?

5kg Nutellas are available in switzerland
posted by xqwzts at 4:11 AM on February 5, 2011 [1 favorite]


sour cream: "That lawsuit is pretty stupid. All that the nutella makers claimed is that "When used in moderation with complementary foods, Nutella® can form a part of a balanced meal. " The same thing can be said about a jar of lard. Or beer. Or cigarettes."

Or Maker's Mark. Or Vicodin. What's your point?
posted by Splunge at 4:32 AM on February 5, 2011


Love Nutella but I'm not liking the execution of this campaign. 17,000 fans on Facebook? Come on Nutella, you can do better than that.
posted by Summer at 6:22 AM on February 5, 2011


Dip Reeses peanut butter cups into it.

It will make you feel like a god.
posted by Lord_Pall at 7:16 AM on February 5, 2011 [2 favorites]


When I was in elementary school, my parents me make my lunch, but since they didn't trust me to make anything nutritious, they insisted on checking the product.

For two weeks, I got away with spreading peanut butter around the edge of the sandwich, while filling the thing with Nutella— until one day my mother, ever suspicious, opened the sandwich. That was the last lunch I made in elementary school.


Upon reading your comment, Mrs. Fleebnork went and got out jars of Nutella and Skippy smooth peanut butter.

For two Tbsp, Nutella has 200 calories and 11g fat, while peanut butter has 190 calories and 16g fat.

Depending on whether you're trying to cut fat in your diet, it could be argued that Nutella is healthier than peanut butter.
posted by Fleebnork at 7:20 AM on February 5, 2011


nutella is delicious (i once ate a jar with my sister over the course of a week, with two spoons, berries, and great conversation in hand)! the hazelnut spread from le pain quotidien is amazing though!.
posted by anya32 at 7:38 AM on February 5, 2011 [1 favorite]


Peanutella
posted by sararah at 8:20 AM on February 5, 2011


Oh Nutella! I first had it in Israel. In my dorm's community area, they would always lay out this terribly stale black bread, a tub of horrific "cocoa spread" (if you've never had it, avoid it at all costs. It's literally crappy chocolate flavored palm oil. It tastes disgusting and is utterly addictive.) and a jar of Nutella. The Nutella worked its dark magic on that terrible bread turning it into a near orgasmic experience. I was hooked.

I haven't had Nutella in a few years, but this post has me desperate for my old favorite: dipping pretzel sticks in Nutella. Mmmmm!
posted by Cat Pie Hurts at 9:35 AM on February 5, 2011


That said, I'm always a little put off by the fact its second ingredient is palm oil? Is that the case worldwide, or is it just the US version?

According to Wikipedia, it's the US/CANADA/Mexico, Australia/NZ, and Saudi Arabia versions that have palm oil. Apparently there's quite some variability to the recipe.

The Wikipedia page on Gianduja, the hazelnut/chocolate mixture that Nutella is a riff on, calls Nutella a marketing ploy to appeal to children. Ha! Kids, you can play on my lawn but stay away from my Nutella!
posted by Runes at 10:48 AM on February 5, 2011


I remember it being introduced in England in the late 1970s. The sweetshop next to our school sold those little foil-topped single-dip servings with stumpy sweet stick-shaped biscuits. They cost 5p. Since my bus fare was then 5p, it was worth the two-mile walk home.

Now I live in San Francisco and spread Nutella on McVitie's digestives to make a homemade double-stacked chocolate biscuit.
posted by vickyverky at 11:50 AM on February 5, 2011


Nutella! In college, we would chip in to buy 60 or 70 jars, empty it in a dumpster, and scoop it in our mouths with spades. Once a week or whenever we could afford it, we'd dip pieces of fried duck and finish it with whipped cream. De-li-ci-ous!
posted by yaymukund at 12:04 PM on February 5, 2011


Last December one of my coworkers discovered the magical combination of speculaas and Nutella. And now I have passed this sacred knowledge onto you, my friends.

Dare we put speculaaspasta on speculaas? What madness would result?
posted by zamboni at 1:40 PM on February 5, 2011


So, not knowing anything about this day, I bought some almond butter mixed with dark chocolate at the store just now. It was on sale, you see. Even though I missed the opportunity to celebrate the occasion with hazelnuts instead of almonds, I still feel pretty good about my decision. Now that I know it's my duty, I will be striving throughout the night to consume my fair share of nut and chocolate spread. I do it because I care.
posted by krinklyfig at 5:16 PM on February 5, 2011


What, no bacon? Y'all are losing your touches.
posted by YamwotIam at 8:32 PM on February 5, 2011


I'm always horrified when someone posts about eating Nutella. Then I realize I was thinking nutria.
posted by Abehammerb Lincoln at 9:49 PM on February 5, 2011


I remember a Milanese girl telling me, without elaborating, her face taking on the most fiendish look I have ever seen, that she had combined Nutella with sex.
posted by esprit de l'escalier at 11:17 PM on February 5, 2011 [1 favorite]


I'm always horrified when someone posts about eating Nutella. Then I realize I was thinking nutria.

Here you go!
posted by Sys Rq at 12:19 AM on February 6, 2011


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