Is it the real thing?
February 15, 2011 12:57 PM Subscribe
TAL says it's got Coca Cola's top-secret recipe.
posted by CunningLinguist (192 comments total)
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The radio show This American Life found a 1979 newspaper photo of a hand-written copy of John Pemberton's top-secret original Coke recipe. Presto: the secret ingredients of 7X.
Coke says no way.
How secret? "The company has always said, and as far as I know it's true, that at any given time only two people know how to mix the 7X flavoring ingredient," said Coke historian Mark Pendergrast."Those two people never travel on the same plane in case it crashes."
Now I guess they can.
(Interest in this story is apparently causing the TAL site to crash periodically, sorry.)