Oh, you mean the fascism and whatnot...I thought they meant drinking beer in funny glasses.
The designation "Third Reich" was coined in 1922 by the romantic-conservative, völkisch-nationalist writer-intellectual Arthur Moeller van den Bruck. In his publication Das Dritte Reich (The Third Reich), Moeller envisioned the rise of an anti-liberal, anti-Marxist Germanic Empire in which all social class divisions would be reconciled in national unity under a charismatic "Führer" (leader). Moeller's "Third Reich" referred to two previous Germanic Empires: Charlemagne's medieval Frankish Empire and the German Empire under the Prussian Hohenzollern dynasty (1871-1918).posted by Horselover Phattie at 1:13 PM on September 26, 2011 [1 favorite]
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posted by Meatbomb at 7:49 AM on September 26, 2011