Ads in digital magazines: double dipping or lifeblood of the industry?
October 29, 2011 2:32 PM Subscribe
Marco Arment, creator of successful link-saving, ad-stripping service Instapaper, takes aim at web and iPad magazines for "double dipping": charging customers and still displaying ads. Magazine industry insiders and supporters respond that ads are vital to keeping magazines affordable and are easy to skip in digital form anyway. With Apple's recent launch of Newsstand already looking like it could revolutionise the magazine industry, should ad-allergic users accept them in digital magazines as a necessary evil? Or could publishers feasibly figure out a new business model that doesn't require ads?
This thread has been archived and is closed to new comments