3. Proper punctuation is the politeness of princes
This is aimed at my mother, really, more than Rupert, but I've always found it easier to talk to her through the medium of open letters to media moguls.
"Ministers will generally accept proposals which contain the words simple, quick, popular and cheap.
"Ministers will generally throw out proposals which contain the words complicated, lengthy, expensive and controversial.
"Above all, if you wish to describe a proposal in a way that guarantees that a Minister will reject it, describe it as courageous."
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