Think about all the companies involved in one way or another in SXSW who did absolutely nothing at all for Austin's homeless population. How much condemnation did they get? None. BBH's stunt here offends our sense of human dignity, but the real offense is that people were languishing in such poor conditions that they would find this to be an attractive job offer. The sin they're being punished for is less any harm they've done to homeless people than the way they broke decorum by shoving the reality of human misery amid material plenty into the faces of convention-goers. The polite thing to do is to let suffering take place offstage and unremarked-upon.
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