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V: Very Amber
March 19, 2012 11:15 PM   Subscribe

"I just love Old Milwaukee. That’s my official answer." Over the past few months, Will Ferrell has been creating local-market commercials for Old Milwaukee beer.

Davenport, IA
my favorite log
hand fishing
V: very amber
China

Terre Haute, IN
four ads
kidnapping

Milwaukee, WI
bike ride
rowboat
graffiti
they should go back to making stuff

North Platte, NE
cornfield (Super Bowl ad)
posted by roll truck roll (69 comments total) 23 users marked this as a favorite

 
Since there's no official source for recordings of these, most of the videos online are DVR or camera-pointed-at-TV. I posted the best video I could find for each ad.
posted by roll truck roll at 11:15 PM on March 19, 2012


heh.


Old Milwaukee.



Tastes as great as its name.




As someone who has gotten a taste of Old Milwaukee. I must say that that is accurate, and not exactly a selling point.
posted by louche mustachio at 11:28 PM on March 19, 2012


INterestingly enough, I read in ADWEEK that the owner of Pabst said Ferrell was doing these ads gratis.
posted by ShawnStruck at 11:29 PM on March 19, 2012


Will Ferrell - King of WTF:

The point of all these bits is that you're not supposed to know about them ahead of time. Ideally, they happen out there in the world without warning, and then you find out about them after the fact, which will prompt you to say, "Why the hell did he do that?" or "That's really awesome that he did that."
posted by ninjew at 11:33 PM on March 19, 2012 [2 favorites]


Makes me want to shotgun a beer in the kitchen.
posted by bottlebrushtree at 11:37 PM on March 19, 2012 [5 favorites]


I love this.
When you are a kid and fantasizing about how one day when you are famous you'll just do cool shit to do it, THIS is the sort of thing you fantasize about.

He does these, he makes an homage to Mexican telenovelas, he throws his weight and talent in with Tim and Eric in their (awesome) movie.

Guy is just mad cool. Contrast this with someone like that knob Sandler and his Derp Factory.

Also Stepbrothers is the best comedy of its kind since Caddyshack.
posted by Senor Cardgage at 11:46 PM on March 19, 2012 [20 favorites]


I actually saw Casa de Mi Padre this morning. Really fun movie. It was reading about it online that led me to the Old Milwaukee ads.

In both the movie and the commercials, I think what makes it work as well as it does (besides Ferrell's obvious likeability) is the specificity. It's not like those "___ Movie" movies that just throw everything against the wall. It's satire that commits to a consistent reality.
posted by roll truck roll at 11:53 PM on March 19, 2012 [2 favorites]


Good ads, not good beer.
posted by furiousxgeorge at 11:56 PM on March 19, 2012 [1 favorite]


I love the bike one... When I first saw it, I kept thinking how great it would be if I were in the 3rd Ward and then BAM Will Ferrell. I warms the cockles of my heart to find out he's doing it for free and it was his idea. Just all around goodness.

But, being IN Milwaukee, I didn't realise it was a local only ad. Even better.
posted by [insert clever name here] at 12:16 AM on March 20, 2012 [1 favorite]


I like the *idea* of Will Ferrell. It would be cool if a really funny, well-known comic actor did this stuff just because.

But Ferrell ruins almost everything he appears in. He might as well be screaming "I'M WILL FERRELL I'M WILL FERRELL I'M WILL FERRELL" constantly for as much as he ever bothers trying to get inside a character. See the episodes of "Eastbound and Down" he ruins for great examples of this. The show actually has a surprisingly amount of depth, because as ridiculous as Kenny Powers is, Danny McBride makes him a real person and you feel for him. But Ferrell shows up and stomps all over the scenery and it just ruins it.

Ferrell does funny things, but it's not comedy because there's no depth. He makes comedy for people who don't actually like comedy.
posted by drjimmy11 at 12:45 AM on March 20, 2012 [14 favorites]


drjimmy11: "He makes comedy for people who don't actually like comedy"

Pistols at fifteen paces, sir!
posted by barnacles at 12:54 AM on March 20, 2012 [3 favorites]


I, for one, hate laughter.
posted by furiousxgeorge at 12:55 AM on March 20, 2012 [14 favorites]


He definitely has this sort of outsized, over-the-top thing going. I really can't stand Elf, but I loved Stranger Than Fiction. Will Ferrell and Maggie Gyllenhaal is a pair that really shouldn't work, but I bought it in that movie.

Looking at his IMDB.. wow, he really does go all over the place. Blades of Glory was horrifying, I can't believe I watched that entire thing.

what
posted by ninjew at 12:58 AM on March 20, 2012 [3 favorites]


Love these ads, love Will Ferrell. Thinking about Will Ferrell as Robert Goulet having a staring contest with a plastic animal which he (Goulet) loses will always make me smile. I"m smiling right now.

But I don't think that's a cornfield. Beans, maybe.
posted by Ducks or monkeys at 12:58 AM on March 20, 2012 [2 favorites]


I know there must be people who don't actually like comedy, but for me it's a little like when people say 'I don't like music.'

It bewilders me.
posted by stavrosthewonderchicken at 1:25 AM on March 20, 2012 [1 favorite]


Old Swill got me through college. True story.
posted by chavenet at 2:21 AM on March 20, 2012


It bewilders me.

This is Will Ferrel thread so what you probably meant was "befuddles" , "flummoxes" or "dumbfounds" as all these words have enough cowbell.
posted by srboisvert at 2:32 AM on March 20, 2012 [2 favorites]


The AV Club interview of Ferrell (first link) is "by Sam Adams"

eponyironical!
posted by chavenet at 2:33 AM on March 20, 2012 [1 favorite]


During University I scientifically concluded that Old Milwaukee Ice in tall cans is mathematically the cheapest way to get drunk on a budget, without resorting to malt liquors. It's a fact.
posted by Yowser at 3:00 AM on March 20, 2012 [1 favorite]


BEAST. ICE.
posted by XhaustedProphet at 3:09 AM on March 20, 2012 [1 favorite]


ok cool will, i am glad you are doing well for yourself, i will talk to you in a few
posted by This, of course, alludes to you at 3:11 AM on March 20, 2012


I'm going to assume some of you are stuck on Bizarro World, or trapped in the Mirror Universe where Will Ferrell is some kind of shitty subpar hack comedian. My suggestion to you is: stay there. It's troublesome to understand such brilliance in a just world. Every once in a while, someone hears one of his jokes, and their third eye opens. They begin to hover 14 inches off the ground. It's always 14 inches. No one knows why. After about a half hour, or as long as they can take basking in the warm glow of enlightenment, their chakras open one by one. Did you actually know there are 12 chakras and not just 7? Your hands and feet contain one each and another exists outside of your body above your head. Like a halo. Once all 12 are open, there is a burst of light as if from a star, and at that moment the person reaches apotheosis while a sigh exhales their life force into the atmosphere as their now useless body disintegrates into nothing.

Yes, he's that funny. Sorry you can't be here.

P.S. please send some bizarro cheese mold. That shit is delightful with a nice aperitif.
posted by P.o.B. at 3:21 AM on March 20, 2012 [16 favorites]


I'm apparently a much better lurker than commenter here, but this thread has drawn me out! I have a deep affinity for Old Milwaukee, as it was my grandmother's drink of choice. She passed away shortly after the new year, and she had a bottle every evening at five o'clock until the day she died, near about. When I was visiting her, we'd sit over our cold brown bottles in Madison and she'd tell me stories about my grandfather's time with the Army Air Force in Alaska during World War Two -- mostly about his dog named "Shithead". Poor old Shithead had to stay in Alaska, as the Air Force apparently wouldn't let my grandpa bring him back.

I was in Manila when she passed, but I made sure to have a 5 pm San Miguel, which at least comes in a similarly-colored brown bottle. I'm told that most of the family had a brew in her honor after the funeral, too. I'll be sure to have one when I'm back.
posted by wandering steve at 3:22 AM on March 20, 2012 [20 favorites]


One - if you live close enough to Wisconsin for college, there are lots of cheap beer options most of America has never heard of. Point, for one. Although the days of regional beers like Hamm's, Old Style, etc, is going since every beer seems to be merging into 2 american/dutch/brazilian megabrewers as fast as possible.

Two, Will Ferrell "ruins everything he is in" and is comedy for "people who don't like comedy"? And my favorite, "its not comedy because it has no depth"? My ass. This is a sweeping, faux contrarian, and just plain wrong generalisation.

As much as I like it, sometime's there's a bit too much made of the Marc Maron comedy as Existential Soul Cry or Bill Hicks Lone Genius Voice In The Wilderness VS The Man. The comedy forged by pain, bravely facing hard truths none of us can bear.

I think its wrong to assume that this stuff is somehow superior to the fact that Bill Murray or Will Ferrell or Rob Riggle make some people laugh almost on sight, because they carry essential qualities of bewilderment, bemusement, or arrogant ignorance into situations. I think there's a lot more depth to this than you give credit for.

I always thought that the cliche that the high brow French went for Jerry Lewis's hidden depths could apply to these guys.
posted by C.A.S. at 3:42 AM on March 20, 2012 [10 favorites]


So it's 1994. I'm 14. I'm at my best friend's house. We invite another good friend of ours over. He brings over a black garbage bag with him. We're curious as he walks into the house:

Jay: "What's in the bag?"
Chris: "Something that's going to make our afternoon a lot better."
Fizz: "Don't just stand there asshole, what's in the bag!?"
Chris: "Beer I stole from my older brother."
Jay/Fizz: "Awesome!"

We open it up and it's fifteen cans of Old Milwaukee.

Jay: "My mom gets back in an hour or two. If we're going to drink this, we need to do it now."
Chris: "Umm, it's been sitting in a black bag in my closet. Guessing we don't have time to chill this in the fridge?"
Fizz: **kstshhh** [This is Texas heat.]

We proceed to drink all fifteen cans of hot beer and get drunk.

Beggars can't be choosers. I'm glad I'm an adult now. I've since moved on to local Ontario microbrew craft beers. But what a memory. Hot beer from a black garbage bag. I dare you to find a better metaphor for teenage stupidity.
posted by Fizz at 4:17 AM on March 20, 2012 [16 favorites]


Ferrell does funny things, but it's not comedy because there's no depth. He makes comedy for people who don't actually like comedy.

That's condescending malarkey. Go watch Old School, in particular "pretty nice little Saturday", and see why that's funny on a number of levels. He perfectly sums up how awkward it can be to grow up for some people, especially when you run into former versions of yourself at a frat party.

The malaise that hits him when he's actually explaining the details his Saturday to other people and the realization that he's living a lie? It's beautiful. Plus the scene where he's in the therapist's office? He exemplifies the modern male condition and the pressure many feel to be a guy who can go to Olive Garden and Bed, Bath and Beyond while still being Frank the Tank.

Frank has all the intentions of being a good and honest guy, but he feels trapped and is totally clueless when it comes to growing up. Will plays that everyman 30 year old character pretty well, and I think it's disingenuous to look at that piece of work and suggest it's just him being loud and obnoxious the whole time, because those aren't even the funniest bits.
posted by Rodrigo Lamaitre at 4:40 AM on March 20, 2012 [11 favorites]


When I was 13 I was shooting hoops at the park and me and my buddies found an unopened can of Old Milwaukee. It was middle of the summer in the middle of Texas, so you can imagine how hot it must've been, but we didn't care. We popped it open and drank it. There were three of us and we each drank roughly equal amounts and we all threw up at about the same time. God was it awful.
posted by holdkris99 at 5:03 AM on March 20, 2012 [3 favorites]


As much as I like it, sometime's there's a bit too much made of the Marc Maron comedy as Existential Soul Cry or Bill Hicks Lone Genius Voice In The Wilderness VS The Man. The comedy forged by pain, bravely facing hard truths none of us can bear.

I think its wrong to assume that this stuff is somehow superior to the fact that Bill Murray or Will Ferrell or Rob Riggle make some people laugh almost on sight, because they carry essential qualities of bewilderment, bemusement, or arrogant ignorance into situations. I think there's a lot more depth to this than you give credit for.


I agree. The difference is that your avant guarde standups like Maron or Hicks are just making fun of stuff and being smartasses if you distill it right down. It is angry ranting, couched in comedy. That is way easier than the slapstick, creating something out of nothing, style of comedy that Ferrell does.

I like that Ferrell did these because he (purportedly) just likes the product.
posted by gjc at 5:15 AM on March 20, 2012


WILL FERRELL IS POPULAR AND WELL KNOWN SO I DON'T LIKE HIM, PRETTY COOL RIGHT
posted by windbox at 5:26 AM on March 20, 2012 [3 favorites]


Ever notice how many people have their video-camera ready and taping when the ad starts airing on the hyper-local market?

Businessweek: "In 2010, the Metropoulos family signed a deal with Will Ferrell’s company Funny or Die to create a series of sketches incorporating Pabst products. Martin Lesak, an agent with Creative Artists Agency, brokered the deal. Ferrell has since appeared in a number of low-budget Old Milwaukee ads that have appeared only in small, local TV markets, including spots that selectively aired in Davenport, Iowa, and Terre Haute, Ind.
In subsequent interviews, Pabst employees have spun Ferrell’s involvement in the local Old Milwaukee ads as a labor of love for which he receives no compensation."
(via me)
posted by dabitch at 5:32 AM on March 20, 2012 [4 favorites]


Will Ferrell does one thing over and over again, and it's that screaming man-child thing that seems to be very popular nowadays. I find no subtlety in it, I find nothing funny about it, and I think he's lucked into his career based on the fact that Seth Rogen films and man-boy humor hit at the time he was on SNL.

There's something to be said about comedy that announces itself as comedy, turns to tell you you're watching a comedy, holds up a sign that says, "LAUGH NOW," and then ends by saying, "That was funny, huh?" I dislike it intensely, but it has nothing to do with how popular it is. Will Ferrell is very good at telling everyone not only how funny he thinks he is, but how cool he thinks he is, and that's pretty much the schtick that gets on my every nerve and makes me look away anytime he's on screen.
posted by xingcat at 5:32 AM on March 20, 2012 [1 favorite]


Old Milwaukee was $6.99 a case when I was in college (SIU '84) and if you returned a couple of cases of empties swiped from behind the bar, that brought you down to $4.50/case. We drank a LOT of Old Milwaukee.
posted by stupidsexyFlanders at 5:34 AM on March 20, 2012


I think he's lucked into his career based on the fact that Seth Rogen films and man-boy humor hit at the time he was on SNL.

Seth Rogen? His first acting credit was Freaks and Geeks in 1999 and Will Ferrell started on SNL in 1995. Hell, Rogen's first comedy movie was a bit part in Anchorman, which was like 2 years after Ferrell left SNL.
posted by Copronymus at 5:38 AM on March 20, 2012 [3 favorites]


I think he's lucked into his career based on the fact that Seth Rogen films and man-boy humor hit at the time he was on SNL.

Ferrell was on SNL from 95 till 2002. Seth Rogen wasn't even in films yet. If you're gonna be a h8er, do your freaking research dude

it's that screaming man-child thing that seems to be very popular nowadays. I find no subtlety in it, I find nothing funny about it

I think it's funny

There's something to be said about comedy that announces itself as comedy, turns to tell you you're watching a comedy, holds up a sign that says, "LAUGH NOW," and then ends by saying, "That was funny, huh?" I dislike it intensely, but it has nothing to do with how popular it is. Will Ferrell is very good at telling everyone not only how funny he thinks he is, but how cool he thinks he is, and that's pretty much the schtick that gets on my every nerve and makes me look away anytime he's on screen.

Uh what. No seriously what are you even talking about now.
posted by windbox at 5:39 AM on March 20, 2012 [2 favorites]


look i am very invested in will ferrel, ok

he did things with those other people i am invested in
posted by This, of course, alludes to you at 5:47 AM on March 20, 2012


@xingcat

to be fair he's also okay at playing a big goofy guy!
posted by This, of course, alludes to you at 5:48 AM on March 20, 2012


Between this and the Community thread, I am bit saddened by the numer of people who insist that stuff they don't find funny must therefore not actually be funny. There's a ton of comedy I don't like that is still comedy. Except for Terence. That fecker wasn't funny even in ye oldene Romayne times.
posted by lesbiassparrow at 5:51 AM on March 20, 2012 [4 favorites]


I don't understand what people find funny about Anchorman. I thought it was terrible and shut it off halfway through.

I enjoy comedy, but his style just grates on my nerves just like Jim Carrey's style used to (I haven't seen him in anything in a long time because I just stopped caring).
posted by zombieApoc at 6:12 AM on March 20, 2012 [1 favorite]


I couldn't afford Old Milwaukee in college. I had to drink Milwaukee's Best Light, which was $2.99 a twelve-pack.

I shudder to think who would do commercials for that for free.
posted by padraigin at 6:17 AM on March 20, 2012


I'd argue that Mountain Creek / Mountain Crest (I believe they changed the name) is worse than anything else I've ever tasted, which includes Old Mil or 'The Beast'
posted by zombieApoc at 6:19 AM on March 20, 2012


I'm a huge Bill Murray fan, but the 90s breed of movie comics--Carrey, Sandler, Farrell--just don't do it for me. Will has his moments--he's the best of the bunch--and my wife is a big fan, so I'm obligated to try to find a little joy in his work, but by and large, I just don't get it.

That said, these ads are one of the things I do like. Of course, there's no way OM is better or cheaper than Schaefer, so they're not exactly selling me on the product.
posted by uncleozzy at 6:20 AM on March 20, 2012 [1 favorite]


"...I just love a good, crappy beer."

I don't much care for Will Ferrell's comedy myself, but this makes me think Will Ferrell the man is a pretty OK guy.
posted by Capt. Renault at 6:31 AM on March 20, 2012


Poor old Shithead had to stay in Alaska, as the Air Force apparently wouldn't let my grandpa bring him back.

Poor old Shithead. Next time I'm drinking cheap beer—Miller High Life or PBR usually—I'll have a Milwaukee for poor old Shithead who was left in Alaska.
posted by octobersurprise at 6:55 AM on March 20, 2012 [8 favorites]


Will Ferrell is very good at telling everyone not only how funny he thinks he is, but how cool he thinks he is, and that's pretty much the schtick that gets on my every nerve and makes me look away anytime he's on screen.

Don't see a lot of evidence for this. Will Ferrell movies are not the same thing as Will Ferrell, and some of them are obvious, cheap crap. Some of them aren't. Either way, can't remember his saying or implying how cool he is. In fact, I think he's getting mileage out of being able to be pretty uncool, i.e. wear a batting helmet on Jon Stewart.

In his comedy, much of the time he seems to be playing it straight, as if he's not in on the joke or there is no joke, he's just this guy.

I saw this Bear Gryllis documentary, and for some reason Will Ferrell was his guest in the Swedish wilderness, they got dropped off by helicopter and survived their way back. It was hilarious, but wasn't played for laughs, just a weird confluence of two things you wouldn't ever expect together.

And, oh yes SCHAEFER I forgot. Anyone ever drink Wisconsin Club?
posted by C.A.S. at 7:02 AM on March 20, 2012


There are lots of things that Will Ferrell does that I don't find funny. I also think that he's close to playing out his comedy vein with the American public.

That said, what I respect is that he *seems* to do what he wants, and doesn't give a shit if it has an obvious payoff. Now, it may have a *secret* payoff, or he may think that it has a payoff about which he's wrong, and some of his enterprises -- like "Funny or Die" -- allow him to do whatever he wants while making a buck (see, e.g., "Bat Fight"). He's not like Louie CK or Dave Chappelle or others who make anti-commercial decisions. But unlike people like Adam Sandler and Jim Carey and God knows how many other comedians, you get the sense that he's at least marching to his own drummer.
posted by Clyde Mnestra at 7:24 AM on March 20, 2012


Will Ferrelll makes me laugh. Old Milwaukee makes me buzzed. I'm not going to look any deeper.
posted by stargell at 7:25 AM on March 20, 2012 [4 favorites]


One - if you live close enough to Wisconsin for college, there are lots of cheap beer options most of America has never heard of. Point, for one. Although the days of regional beers like Hamm's, Old Style, etc, is going since every beer seems to be merging into 2 american/dutch/brazilian megabrewers as fast as possible.

You forgot Huber. Huber Bock is one of my favorite Wisconsin cheap beers. And New Glarus. And Capitol Brewery. And....

That said, I disagree with your larger point - I think the trend has been away from inexpensive lagers to expensive (10 bucks for a 4 pack!)(WTF IS A 4PACK?) specialty regional froo froo beers.

Will Ferrel makes me laugh. Most times. Some of his stuff really misses the mark with me. Anchorman was fucking hilarious though.
posted by Pogo_Fuzzybutt at 7:33 AM on March 20, 2012


The Milwaukee Makerspace built a giant "Old Milwaukee Makerspace" beer can float for the South Shore Frolics parade last year. I'm not sure where the idea for that came from, but I don't think we got paid anything (or spoke with the company at all).

Although the days of regional beers like Hamm's, Old Style, etc, is going since every beer seems to be merging into 2 american/dutch/brazilian megabrewers as fast as possible.

Which is sad. Old Style is still around, although it's made* by the Pabst Brewing Company, who also makes Old Milwaukee.

*"Made" is perhaps too strong of a word for Pabst, who doesn't have a brewery in Milwaukee (or anywhere) anymore. They contract with breweries to produce the beers "brands" they've purchased from other labels.

on preview: New Glarus and Capitol Brewery are good beers. I mean, they're not $2.50 a bottle thankfully, but they are brewed regionally and taste excellent.
posted by nTeleKy at 7:40 AM on March 20, 2012


...but his style just grates on my nerves just like Jim Carrey's style used to...

You dare mention Jim Carrey in the same sentence as the genius Will Ferrel??
That, good sir, is beyond the pale, such grievous calumny will not stand.
Broadswords in a pit, good sir.
Broadswords in a pit at dawn.
posted by Floydd at 7:51 AM on March 20, 2012


Everything Must Go, which is a serious look at the effect that an alcoholic relapses has on a successful salesman, is some of his best acting. He's more than just a funny man.
posted by Mick at 7:59 AM on March 20, 2012 [3 favorites]


I like Will Ferrel. I'm not sure I like him enough to start drinking Old Milwaukee, but I like him enough to entertain the possibility.
posted by ob at 8:07 AM on March 20, 2012


He makes comedy for people who don't actually like comedy.

Nah, that's Community, and Wes Anderson movies.
posted by malocchio at 8:29 AM on March 20, 2012


Ferrell does funny things, but it's not comedy because there's no depth. He makes comedy for people who don't actually like comedy.
Lolwhat?

I think back in the 90s, when he was on SNL it got to the point where just seeing will Ferrell would make me laugh. He was just so goofy. Maybe some people don't find goofyness funny, but I think most people do. There is a difference between being goofy and incisive satire, or humor that plumbs the depths of human emotion, but it has it's place.
posted by delmoi at 8:47 AM on March 20, 2012


I actually saw Casa de Mi Padre this morning.

I went opening night. It's a fascinating film, and often felt closer to a satiric art film inspired by Spanish-language telenovelas than a traditional comedy. My review here.

I wonder if it will go into wide release, and, if so, if it will find an audience.
posted by Bunny Ultramod at 9:02 AM on March 20, 2012 [3 favorites]


Will Ferrell was pretty hilarious on SNL, then he did a string of increasingly bad movies which made me like him less and less. Then he did Stranger than Fiction, and all was right with the world again. Even if he never makes another good movie ever again he'll still be a funny goofball who is fun to watch. And maybe this is just soooo 2007 but his George W. Bush impressions is SPOT ON.

He tries out a lot of different ideas with his comedy. Most of them don't work, but at least he's continually out there trying new stuff (unlike Adam Sandler, for example).

Seems a decent chap, too.
posted by Doleful Creature at 9:04 AM on March 20, 2012


we drank so much wisconsin club at my college house that one daynwhen we returned the empties we came home with six more cases of the stuff. huber, huber bock, and if pressed, rheinlander also fewtured heavily in the beerscapades.

OM, too, had its' place. Strangely that was carried around in a black garbage bag in the back passenger well of my buddy R's panel-mismatched camaro, where we would often drink it, still hot, after midnight while swimming in a quarry.

There is more, but you are not yet old enough to hear the tale.
posted by mwhybark at 9:38 AM on March 20, 2012 [1 favorite]


Sorry, but I've got to call this one.

This is a serious case of Pepsi Brew...
posted by Samizdata at 9:49 AM on March 20, 2012 [1 favorite]


The ads do what they are supposed to, which is to remind me that Old Milwaukee is a beer that exists and that you can purchase it in a store. My dear grandfather drank it exclusively, and now I'm going to have to see if there is any available here in the land of microbrews.

Now I'm going to spend the rest of the day looking up quotes from Anchorman and Talledega Nights because I love lamp.
posted by fifteen schnitzengruben is my limit at 10:04 AM on March 20, 2012 [1 favorite]


Really?
posted by roll truck roll at 10:05 AM on March 20, 2012


(That was to Samizdata.)
posted by roll truck roll at 10:05 AM on March 20, 2012


"They used to make a lot of stuff here in america."
posted by scelerat at 7:30 PM on March 20, 2012


it got to the point where just seeing will Ferrell would make me laugh

My wife and I had been talking about a family trip to Colombia. Then the trailer for Casa de Me Padre came on TV, and we both just started laughing. I said, Why don't we just go see that and save ourselves $4,000?
posted by stargell at 7:31 PM on March 20, 2012


The metaphor here is perfect: Will Ferrell is like a delicious cheap beer you drink with a grilled burger on a summer day. It may not be subtle but it is often perfect. And haters can just stay outta my BarBQ
posted by Potomac Avenue at 9:25 PM on March 20, 2012 [4 favorites]


Samizdata: "This is a serious case of Pepsi Brew..."

I don't think the OP is aware that he's taken the bait in a masterfully planned grassroots hype campaign.
posted by dabitch at 1:08 AM on March 21, 2012


Are you actually suggesting that I didn't know that this is advertising? Or that I was tricked into thinking that it's funny and entertaining advertising?
posted by roll truck roll at 9:53 AM on March 21, 2012


No, you know that they are ads, but the framing of your posts makes it unclear to me which group of ad-viewers you belong to ->

group1: Will Ferrel did these cute ads out of pure fandom and fun, for free and for the hell of it! He just likes the beer and americana, man.

group2: Will, Funny&Die and Creative Artists Agency brokered a money-making deal where Old Milwaukee would be sold in a campaign that suggests Will Ferrel is doing it "because I love the beer, that's my official answer". Seeding on the web will only be by video taped of TV-sets showing ads for added authenticity to this story.
posted by dabitch at 3:59 AM on March 22, 2012


I think it would be obvious to most people that scenario #2 is more accurate. There's also an aspect of it that this is the Funny or Die team developing new ways to monetize their brand of silliness.

But really, the thing that you seem to think is some sort of insider secret is actually part of the joke. In the AV Club interview, he followed the obvious press-junket line with "That's my official answer." Do you not see the humor in that?

As for the provenance of the Youtube videos, I actually hadn't thought about it that much when I posted them. But I don't see it hurting someone's enjoyment.

It looks like a mix of sources to me. Did you notice that some of them are on Daren Metropoulos' Youtube account? And some of them -- the higher quality ones -- were clearly sent to local media outlets along with press releases (see the watermark on this video. I don't see what's supposed to be offputting about any of that.
posted by roll truck roll at 9:28 AM on March 22, 2012


I'm not saying it is, and I'm not sure where you'd get the idea I would find it off-putting. But it might explain why someone made a "Pepsi brew" punjoke in your thread about an ad campaign.
posted by dabitch at 2:20 AM on March 23, 2012


Well, it's kind of annoying, that I have to be either a corporate shill or a mark.
posted by roll truck roll at 11:11 AM on March 23, 2012


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