Lego Marge's hair looks easy to replicate
March 20, 2012 3:38 AM   Subscribe

Lego print ads with minimalist characters. Galleries of previous ads (there's some overlap in these older galleries).
posted by ersatzkat (16 comments total) 12 users marked this as a favorite

 
Lucky Luke, FTW.
posted by chavenet at 3:40 AM on March 20, 2012


The best thing about the Asterix/Obelix ad is that it also has Dogmatix, and it's just one single white Lego brick. Perfect.
posted by taz at 3:43 AM on March 20, 2012 [3 favorites]


They're clearly inspired by SomethingAwful's Abstract Pixel Art from a while back, but there's something charming about the use of real materials. Wish they'd had more fun with the placement of the bricks, though - the way Dogmatix is askew really makes that ad.
posted by ZaphodB at 3:54 AM on March 20, 2012 [2 favorites]


This restored my faith in advertising as an art form
posted by mattoxic at 4:17 AM on March 20, 2012 [3 favorites]


Lucky Luke, FTW - Yes with the Daltons. I was thinking Donald was a stretch
posted by mattoxic at 4:20 AM on March 20, 2012


this looks like it's based on that one section of "Understanding Comics" where McCloud's talking about color and shows various comics characters reduced to swatches of their colors. of course it's potent enough of an idea that it's spread to 4chan et al.
posted by This, of course, alludes to you at 4:26 AM on March 20, 2012


They're clearly inspired by SomethingAwful's Abstract Pixel Art

Yes indeedee. (And that seemed to be a concentrated form of minipops in itself.)
posted by robself at 4:30 AM on March 20, 2012 [1 favorite]


That campaign needed two credited copywriters!?
posted by PlusDistance at 4:40 AM on March 20, 2012 [3 favorites]


I had to turn off my adblocker for that btw…
posted by notseamus at 4:42 AM on March 20, 2012


Guide to solving the minimalist characters
posted by Akeem at 4:47 AM on March 20, 2012 [3 favorites]


That campaign needed two credited copywriters!?

Be gentle. The word "Lego" has two syllables.
posted by chavenet at 5:15 AM on March 20, 2012


One to come up with some lame slogan like "Imagine the Fun!" and the other to edit it to something better.
posted by MCMikeNamara at 6:22 AM on March 20, 2012


So they ripped off a years old internet meme?
posted by delmoi at 7:18 AM on March 20, 2012 [1 favorite]


This restored my faith in advertising as an art form

Those were just spec ads, not actual ads put out by lego, IIRC.
posted by delmoi at 7:20 AM on March 20, 2012


Uh... what's all this then? (From the last link)
posted by whir at 7:32 AM on March 20, 2012


The shadow ads in the Galleries link are some of my favorite ads ever. They perfectly capture my experience playing with LEGO as a kid, and they are subversive slap in the face to the current fad of LEGO sets that are basically model kits designed to make one thing.

Meanwhile the Sex, Drugs, and Violence ads in that same link are terrible.
posted by straight at 9:08 AM on March 20, 2012 [1 favorite]


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