Coke even bragged in a press release that the change entails 1.4 BILLION CANS for just the four-month period of this season’s campaign. That’s about 70,000 cans for each polar bear on earth (using the current accepted low-end estimate of 20,000 polar bears with the high-end estimate being 25,000).
To put it another way, the amount of aluminum Coke will use to make those 1.4 billion cans (which weigh, I’m told, half an ounce each empty) comes out to roughly 21,000 tons. That’s ONE TON OF ALUMINUM for each and every polar bear on earth.
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.
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