In WrestleCrap: The Very Worst of Pro Wrestling, RD Reynolds says of the match, "That was that. Fans had been burned one time too many by WCW and the nWo. From that point on in 1999, ratings steadily dropped for the company." ... According to wrestling writers Brian Fritz and Christopher Murray, the event insulted fans, upset viewers, and alerted other wrestlers in the company to problems in the company. They draw a direct link between the title change and the drop in ratings that took place in its aftermath. R.D. Reynolds and Bryan Alvarez, authors of the book The Death of WCW, also draw this link, stating that the January 4 incident "more than any other, started the ball rolling towards the company's inevitable doom". They believe that the "now-legendary" event made the episode "the single most destructive Nitro in the history of the company" and call it a "disaster of epic proportions". The New York Daily News stated that the match "is widely considered the beginning of the end for WCW".
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