Techno was just going commercial [in the early 1990s] and the majors didn’t understand it. They [Phonogram Records] loved the fact that we [Atari Teenage Riot] were a band and in their view easier to sell to the mass market. We knew that digital hardcore as the genre that I invented would not work within that system. We had to start our own label. So we went for the deal with the highest unrecoupable advance which was very high in those days. Then our goal was to get out of the deal as fast as possible by sabotaging the whole thing. It worked.
[I]t was the group's unsettling, low-budget video for the song "Guillotine" that caught Cob-Baehler's attention. In October, after a courtship by several labels following the mixtape release, Death Grips ventured to Sony's Los Angeles headquarters. There, MC Ride tagged the company's bathroom with graffiti before the meeting, demonstrating a sense of rebellion that sold executives on the threesome. What's unusual is how the group responded to Epic's pitch, especially given its anti-establishment attitude.
« Older A. Roger Ekirch on the history of segmented sleep.... | Today’s “luxury” car is just l... Newer »
This thread has been archived and is closed to new comments
Buy a Shirt