A cursed superhero never sells as well as a guardian superhero
May 6, 2013 7:12 PM Subscribe
The same kind of numbers analysis that has reshaped areas like politics and online marketing is increasingly being used by the entertainment industry. "A chain-smoking former statistics professor named Vinny Bruzzese – "the reigning mad scientist of Hollywood", in the words of one studio customer – has started to aggressively pitch a service he calls "script new evaluation". For as much as $US20,000 per script, Bruzzese and a team of analysts compare the story structure and genre of a draft script with those of released movies, looking for clues to box-office success." His research has lead to conclusions like "If it's a targeting demon, you are likely to have much higher opening-weekend sales than if it's summoned. So get rid of that ouija board scene." and "Bowling scenes tend to pop up in films that fizzle"
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