It’s a hostile, self-promoting act—a covert ad for Jimmy Kimmel Live—rendered as ironic acid that corrodes our sense of wonder. If the Web provides a cabinet of curiosities, full of freakish baubles of humanity, the hoaxer smashes it to bits, then counts his money while he preens atop the rubble.
How is Kimmel’s stunt substantively different from those of other lying members of the media we now deplore, like James Frey and Stephen Glass and the father of the Balloon Boy, Richard Heene?
It’s time we raised our voices against these polluting cynics. Their pranks are ruining the Internet, and the only way to stop them is by establishing a social norm
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