Inside the fall of BlackBerry
September 29, 2013 10:14 PM Subscribe
Inside the fall of BlackBerry:
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How the smartphone inventor failed to adapt.Mr. Boulben and Mr. Tear had dismissively told Mr. Lazaridis that the market for keyboard-equipped mobile phones – RIM’s signature offering – was dead.
In the board meeting, Mr. Lazaridis pointed to a BlackBerry with a keyboard. “I get this,” he said. “It’s clearly differentiated.” Then he pointed to a touchscreen phone. “I don’t get this.”
To turn away from a product that had always done well with corporate customers, and focus on selling yet another all-touch smartphone in a market crowded with them, was a huge mistake, Mr. Lazaridis warned his fellow directors. Some of them agreed.
The boardroom confrontation was a telling moment in the downfall of Research In Motion.