Since our launch, people have been asking, “What’s Vooza really doing?” It was fun playing the mystery angle for a while, it’s time to come clean. For TechCrunchy types, here’s a buzzwordy explanation: Vooza is a video content platform targeted at the startup world that uses native video advertising integrated into the experience. Translation for normal human beings: Advertisers can use Vooza’s characters (plus our writers and production team too) to promote a product to our audience.
Basically, we’re trying to create a new model for producing quality/funny videos, building an audience around it, and making it sustainable by selling ads. But these aren’t typical video ads that interrupt a show to pimp an unrelated product. Our ads feel like part of the show, use our cast and crew, and show up in-flow with our regular episodes. And the products advertised are perfectly suited for our audience. For example, here’s an ad we did for Eat My Words, a naming company. And here’s another one we did for MailChimp, the email newsletter service.
« Older The Marvelverse seen as animals. (slWired)... | It's that time of year when Ko... Newer »
This thread has been archived and is closed to new comments
Buy a Shirt