We are not your goddamn beer salesmen.
February 5, 2014 11:42 AM Subscribe
Budweiser paid for Super Bowl advertising that supposedly was trying to honor the troops. But the troops and veterans themselves have strong and thoughtful opinions about the existence of the ad, their choice of returning soldier, and what it says about companies and organizations who use veterans as props.
"Of course you welled up with pride and misty-eyed joy at the sight of this commercial. We all did. We’re conditioned to do so, whether by societal norms or by memories of our own first homecoming from the sandy outposts of American foreign policy. We have come to accept soldiers, sailors, airmen, and Marines as props. Our honorable war fighters have been allowed to become fungible assets in the pursuit of the almighty dollar. Veterans are on par with the Priceline Negotiator and Sarah MacLachlan’s gut-wrenching narration of starving puppies (seriously, cut that out before I adopt dog #4). They’re all means to end. America feels good. Dollars get spent. The terrorists don’t win."
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