"Of course you welled up with pride and misty-eyed joy at the sight of this commercial. We all did. We’re conditioned to do so, whether by societal norms or by memories of our own first homecoming from the sandy outposts of American foreign policy. We have come to accept soldiers, sailors, airmen, and Marines as props. Our honorable war fighters have been allowed to become fungible assets in the pursuit of the almighty dollar. Veterans are on par with the Priceline Negotiator and Sarah MacLachlan’s gut-wrenching narration of starving puppies (seriously, cut that out before I adopt dog #4). They’re all means to end. America feels good. Dollars get spent. The terrorists don’t win."
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