The video flashes “Wren presents” at the beginning and also mentions the company in the credits. “There was no part of it where this was a secret,” Coker said. Wren, a 7-year-old label, is not exactly a fashion powerhouse. The label, which is based in Los Angeles, has four employees, including Coker. The budget for the video was about $1,300, with the money used for studio space, a video editor’s baby-sitting bill, lunch and “chocolate and some mints,” Pilieva said. The kissing strangers are friends of Coker’s and Pilieva’s. Many are musicians or models. All of them worked free.
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