Following The Beautiful Game In The USA
June 5, 2014 12:21 PM Subscribe
"It was the dark ages of American soccer,
with the United States preparing to host a World Cup for a sport that its public had virtually no common appreciation for. Since the collapse of the North American Soccer League in the 1980s, the country didn’t even have a professional top division – Major League Soccer was a mere glimmer in Doug Logan’s eye.
It was a time when the notion that airing football matches in the US could be a viable, lucrative endeavour received “zero respect”, in Keane’s words, from broadcasters. Burdened by extortionate broadcasting agreements with pay-per-view carriers, Keane would often record European matches for diehard fans who had no idea which teams won over the weekend."
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