Check out the hype of "Hollister Co."

March 22, 2002 6:17 PM

Check out the hype of "Hollister Co." fresh from the minds of Abercrombie & Fitch, then check out the reality behind the hype. Sure it's "ALL" hype, but it's actually where I live, and we don't have 'surfers', just COWS.
posted by thunder (17 comments total)

I love carhart, they rule. All my construction worker niggaz know what I'm talking about.
posted by Settle at 6:25 PM on March 22, 2002

Nicely done site, but still when I click the 'download wallpaper' link, it is smart enough to tell me:

Your current resolution is 1600 x 1200
And then give me the options of downloading:

800 x 600
1024 x 768

posted by GriffX at 6:35 PM on March 22, 2002

GriffX - well, they can't tell the difference between a land-locked agri-cow town and a seaside surfer hangout either. ;-)
posted by thunder at 6:46 PM on March 22, 2002

I've come to the conclusion that there's a certain segment of the population that not only dosen't mind hype, thay actually enjoy it, they pray for it, I believe.
Somehow it validates their sense of self when someone sees them as a target market worth pitching to.
posted by jonmc at 6:49 PM on March 22, 2002

Interesting site. What do they sell? Their site give zero indication. I'm thinking they either sell blonde surfer boys or women who kiss them, or both.
posted by crunchland at 6:54 PM on March 22, 2002

Yawn. Get rid of the pointless Flash animation that traps me when I enter the page, switch to a lower-speed film to reduce the pointless grain, lose the filters/emulsified deckled paper, lose the chicks, give me more than 3 measly boys and show their packages and maybe I'm ok with Hollister™®©. Otherwise, scram.

crunchland has a point: What do they sell? I assume it's clothes. If so, I'm not interested, until they make some sizes for men who like to gnaw ham shanks and bratwurst. And even if they do, if they don't have anything in black, I'm SO not there.

I fear that Hollister™®© will become another stupid 'stat' buzzword for gay men online, like thie parent company has. So now instead of: "21, 6'2", 185#, gym 5x/week, bl/blu, masc, VGL, A&F type", we'll get: "20, 6'2", 180#, gym 5x/week, bl/blu, masc, VGL, Hollister boi"...

Ugh, take me away.

And why are there no Hollister™®© stores in Hollister, CA?
posted by evanizer at 7:50 PM on March 22, 2002

And why are there no Hollister?®© stores in Hollister, CA?

Because this is Hollister, CA's main claim to fame. Perhaps a more believable "Hollister Type" would look like these guys which would definitely not sell to the A&F demographic, although I'd love to have that jcket Fonda wears.
posted by jonmc at 8:15 PM on March 22, 2002

that "this" link should be to this this, my bad.
posted by jonmc at 8:20 PM on March 22, 2002

I think the Motel Cinderella in Hollister has a beach-themed room, perhaps that's what they're talking about?
posted by Nothing at 8:40 PM on March 22, 2002

Hollister Ranch is an outrageous surf spot locate north of Santa Barbara. There are great surf beaches like Drakes but none are name Hollister. Unless you own property there you'll have to ride in on a boat. Your basic rich surfer community.
posted by MaddCutty at 9:20 PM on March 22, 2002

Hey jon, that riot was so much fun they made it a tradition, but here is Hollister's real claim to fame.
(BTW my name is John McNally that makes three of us here right?)
posted by EmergencyPenguin at 9:25 PM on March 22, 2002

Cool, I have a MeFi doppleganger...the third guy(I assume you mean jmcnally) is actually named James, I think. But this is good news. All hail the McNally clan!!
posted by jonmc at 9:29 PM on March 22, 2002

You can get into the ranch if you know somebody, not everyone who owns there is rich.. It's a legendary spot, and the Hollister family used to own a shitload of property from Goleta north. great name to capitalize on, actually.
posted by chaz at 9:51 PM on March 22, 2002

There are two things that "Hollister" says to me:

this

and

this.
posted by i_am_joe's_spleen at 1:00 AM on March 23, 2002

What hype? I see a splash page, three wallpaper downloads, a spam generator, and a list of stores. Looks like A&F for a (slightly) butcher crowd... but I really have nothing to go on.
posted by silusGROK at 6:34 AM on March 23, 2002

It's true, the A&F page for Hollister Co. gives NO indication of what they're ACTUALLY selling - I read the local news article before I went to the commercial page, so I already knew it was 'hip beach-wear' (or whatever) they were alluding to in their web site. And as common as this kind of ad is (like the Yahoo BIG ANNOUNCEMENT a while back), I'm much more likely to BUY something if I can examine the product itself - heh heh. There's a commercial on our local tv station for JambaJuice that I love for the simplicity of it - sure, a man running around in a banana suit advertising fruit smoothies is also entertaining *grin*, but it's pretty direct. I guess I just hate the ads that only take your attention, but don't give anything back until THEY decide to.

It would be another thing if it was a fad that grew out of an actual movement, but I can't see most people who are visiting the Hollister Ranch area wearing shirts that say "Hollister Ranch" etc. Anyone who goes to an exclusive place or club doesn't wear t-shirts that advertise it - that's the whole point of exclusivity, isn't it? Selective word of mouth? Anyway - the whole thing's pretty funny.

Nothing - the beach room in Motel Cinderella is definitely one of the more well known Hollister's hot spots - LOL - I'm sure the A&F people just wanted to work around having to share any profits with the MC. Yeah, that's it. :-D
posted by thunder at 10:13 AM on March 23, 2002

Hollister, CA is well-known in my circle. T-shirts available. (I have no affiliation.)
posted by Tubes at 12:10 PM on March 25, 2002