March 29, 2002
12:29 PM Subscribe
The Philadelphia Daily News has recently covered a series of articles on "Malternatives," those hard liquor laced beverages like hard lemonades and vodka based alterna-beers that have sprung up in the last year. Even though they contain 100% distilled alcohol, they are taxed as beer, saving Smirnoff over $80 million in taxes last year alone. Among their other advantages for manufacturers, they get to advertise on TV and be placed for sale next to milder forms of alcohol, dodging laws against hard liquor. Is this a boon for the industry or deceptive practices?
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