A MAN GETS HIS NUGGS

May 9, 2017 11:21 AM

It all started when Carter Wilkerson contacted fast food chain Wendy's asking how many retweets he would need for a year's supply of nuggets. They said 18 million. And a campaign was launched. While he hasn't reached that total, he now has the most retweeted Tweet of all time. That's enough for Wendy's, who are paying out in terms of nuggets and cash after offering $100,000 to charity if he broke the record.
posted by rewil (23 comments total)

Now that's how you do PR in these modern day times.
posted by chavenet at 11:24 AM on May 9, 2017 [2 favorites]

Just a reminder that one of the first people he tweeted at asking for retweets was @MeninistTweet.
posted by alby at 11:26 AM on May 9, 2017 [14 favorites]

If he actually eats all those nuggets I think he deserves a Darwin Award .
posted by Liquidwolf at 11:27 AM on May 9, 2017 [1 favorite]

If Wendy's went the cheap route, a year of nuggets would cost them around $400. I think they got the better end of the deal in PR value here.
posted by msbutah at 11:32 AM on May 9, 2017

Just a reminder that one of the first people he tweeted at asking for retweets was @MeninistTweet.

...in the same tweet that went to Ellen. He's trying to get retweets to get free nuggets, not prop up the patriarchy.
posted by NotMyselfRightNow at 11:33 AM on May 9, 2017 [6 favorites]

Wendy's sells chicken nuggets?
posted by notyou at 11:36 AM on May 9, 2017 [2 favorites]

I miss Wendy's.
posted by asperity at 11:38 AM on May 9, 2017 [1 favorite]

(I sorta wish somehow this nugget thing could be mashed up with the fidget spinner thing in the post above.)
posted by notyou at 11:38 AM on May 9, 2017 [1 favorite]

Serious Eats seemed to like them.
posted by rewil at 11:39 AM on May 9, 2017 [1 favorite]

I read about him a few weeks ago and wanted to re-tweet in support of his dream but I don't really get Twitter (meaning I opened an account but don't think I've used it). I'm glad he got his nuggets.
posted by any portmanteau in a storm at 11:39 AM on May 9, 2017

(I sorta wish somehow this nugget thing could be mashed up with the fidget spinner thing in the post above.)

Nugget spinner.
posted by boilermonster at 11:50 AM on May 9, 2017 [1 favorite]

Nugget spinner.

Meatspin, if you will.
posted by uncleozzy at 12:04 PM on May 9, 2017 [9 favorites]

That's how you get the verified check-mark. Well done, young man.
posted by m@f at 12:11 PM on May 9, 2017 [2 favorites]

Wendy's nuggets are good nuggets
posted by Ray Walston, Luck Dragon at 12:16 PM on May 9, 2017 [1 favorite]

Aside from this, Wendy's has become quite meme-able for its sassy/snarky response to certain tweets. This has led to folks creating sassy anime rendition of the titular Wendy (this article is pretty safe with the art, but be careful about searching for too much on Twitter itself, as things can get NSFW pretty quickly).

I don't know if there's ever been an FPP on utterly corporate businesses having very unconventional social media personalities, but this definitely seems to be a thing in fast food. See Arby's regular art, or Denny's for something usually weirder.
posted by subversiveasset at 12:56 PM on May 9, 2017 [2 favorites]

Still not as good as the story of the time Richard Hofmeier, who later went on to create the game Cart Life, made a custom game and arcade cabinet in exchange for giving a neighborhood kid waffles for life.
posted by GameDesignerBen at 1:06 PM on May 9, 2017 [1 favorite]

They're good nuggets, Wandy's.
posted by ambrosen at 3:25 PM on May 9, 2017 [2 favorites]

Wendy's is very good at Twitter. Arby's seems to be targeting the under-40 crowd with the message "we're in on the joke." Denny's is Adult Swim. Burger King has been doing its own thing for a very long time now.

McDonald's is still somewhere around "we prefer not to capitalize the 'i' in 'i'm lovin' it'"
posted by DoctorFedora at 3:49 PM on May 9, 2017 [7 favorites]

"Denny's for something usually weirder."

I have never actually been to a Denny's -- I don't even know if we have them here -- but their tumblr is PERFECTION and I follow it religiously.
posted by Eyebrows McGee at 4:37 PM on May 9, 2017 [2 favorites]

The only Arby's (or really, any fast food chain) I want to follow is nihilist.
posted by fifteen schnitzengruben is my limit at 7:16 PM on May 9, 2017 [6 favorites]

I thought the Denny's account was a perfect parody for ages. It's exactly how you remember Denny's. High as fuck at 2am.

earth day tip: for every maple tree you plant, plant two pancake trees.
posted by fshgrl at 9:26 PM on May 9, 2017 [4 favorites]

See corporate twitter accounts are the Arnolfini Wedding Portrait of the modern world. Artists need a roof over their heads, and just because it's commissioned doesn't mean it can't be worthwhile art.
posted by Carillon at 10:18 PM on May 9, 2017 [2 favorites]

In other news, we finally have a valid market cap estimate for Twitter.
posted by nfalkner at 10:29 PM on May 9, 2017 [1 favorite]