¡¡CERVEZA CRISTAL!!
March 6, 2024 11:38 PM Subscribe
In the past week or so, the internet has suddenly become incredibly aware of a unique approach to sponsorship taken around twenty years ago, when a beer company in Chile sponsored TV broadcasts of the Star Wars trilogy with no commercial breaks. Instead, they inserted small, subtle edits for product placement along the way from time to time. Needless to say, people have been enjoying riffing on this particular theme.
two fun bits of trivia related to the original broadcast, too: apparently they sponsored other movie broadcasts with similar "no commercial breaks" edits, and also apparently George Lucas got in touch to basically just say "No. Stop."
posted by DoctorFedora at 11:47 PM on March 6 [6 favorites]
posted by DoctorFedora at 11:47 PM on March 6 [6 favorites]
This can't be real, can it? The clips stop too soon...how does the movie continue after the beer clip?
posted by zardoz at 12:28 AM on March 7 [4 favorites]
posted by zardoz at 12:28 AM on March 7 [4 favorites]
If Greedo shooting first is now canon then this also canon. I will not be taking questions at this time.
posted by Kattullus at 12:35 AM on March 7 [20 favorites]
posted by Kattullus at 12:35 AM on March 7 [20 favorites]
this is, by all accounts, Actually Real
posted by DoctorFedora at 12:41 AM on March 7
posted by DoctorFedora at 12:41 AM on March 7
Someone show this to Alex Cox! Repo Man (1984) can now be completed.
posted by Molesome at 12:57 AM on March 7 [6 favorites]
posted by Molesome at 12:57 AM on March 7 [6 favorites]
"In another life, I would have really liked just drinking Cerveza Cristal con mis amigos.”
posted by Aznable at 3:45 AM on March 7 [1 favorite]
posted by Aznable at 3:45 AM on March 7 [1 favorite]
Chilean here.
1) This is real.
2) Cerveza Cristal is a bad, cheap beer.
3) Colbert had fun with it.
posted by signal at 5:34 AM on March 7 [26 favorites]
1) This is real.
2) Cerveza Cristal is a bad, cheap beer.
3) Colbert had fun with it.
posted by signal at 5:34 AM on March 7 [26 favorites]
Everything is awesome
(sorry, just realized that’s the last link in the main post. It might be the most technical perfect one, don’t miss it)
posted by Nonsteroidal Anti-Inflammatory Drug at 6:38 AM on March 7 [1 favorite]
(sorry, just realized that’s the last link in the main post. It might be the most technical perfect one, don’t miss it)
posted by Nonsteroidal Anti-Inflammatory Drug at 6:38 AM on March 7 [1 favorite]
Love the Alien version.
posted by doctornemo at 6:50 AM on March 7
posted by doctornemo at 6:50 AM on March 7
I genuinely didn't think I could love Star Wars more than I already do, but then this came along.
posted by YoungStencil at 6:57 AM on March 7 [2 favorites]
posted by YoungStencil at 6:57 AM on March 7 [2 favorites]
I don’t know why this makes me so happy.
posted by Abehammerb Lincoln at 6:58 AM on March 7 [1 favorite]
posted by Abehammerb Lincoln at 6:58 AM on March 7 [1 favorite]
George Lucas got in touch. . .
. . . to thank them for the idea and, over the next few decades, totally ran with it.
posted by The Bellman at 7:45 AM on March 7 [1 favorite]
. . . to thank them for the idea and, over the next few decades, totally ran with it.
posted by The Bellman at 7:45 AM on March 7 [1 favorite]
Love the Alien version.
We thought it'd just be a can of beer, but it was the baby alien with a baby bottle of beer!
posted by kirkaracha at 8:07 AM on March 7 [3 favorites]
We thought it'd just be a can of beer, but it was the baby alien with a baby bottle of beer!
posted by kirkaracha at 8:07 AM on March 7 [3 favorites]
George Lucas got in touch to basically just say "No. Stop."
I don't think George Lucas has the high ground here.
posted by RonButNotStupid at 8:26 AM on March 7 [1 favorite]
I don't think George Lucas has the high ground here.
posted by RonButNotStupid at 8:26 AM on March 7 [1 favorite]
The campaign won the 2004 Cannes International Advertising Festival.
posted by signal at 9:12 AM on March 7 [1 favorite]
posted by signal at 9:12 AM on March 7 [1 favorite]
I saw some of these the other day and absolutely assumed they were a joke. It took that Cannes link to change my mind.
posted by one for the books at 10:11 AM on March 7 [1 favorite]
posted by one for the books at 10:11 AM on March 7 [1 favorite]
Props to the hand actors in these ads. And a big hand for the props dept. Great work all around.
posted by hovey at 10:15 AM on March 7 [6 favorites]
posted by hovey at 10:15 AM on March 7 [6 favorites]
I don't think George Lucas has the high ground here.
Favorite comment: "Vader's reaction to running out of battery is stronger than when Padme died."
I love this chart of steak doneness where "It's over Anakin. I have the high ground." comes after Well Done and Especially Done.
posted by kirkaracha at 10:46 AM on March 7 [3 favorites]
Favorite comment: "Vader's reaction to running out of battery is stronger than when Padme died."
I love this chart of steak doneness where "It's over Anakin. I have the high ground." comes after Well Done and Especially Done.
posted by kirkaracha at 10:46 AM on March 7 [3 favorites]
But how did the scenes continue after the Cerveza Cristal reveal? How do you segue back out of that?
posted by Hermione Dies at 2:57 PM on March 7
posted by Hermione Dies at 2:57 PM on March 7
How do you segue back out of that?
Doesn't matter, for the next 90 seconds or so, everyone is in the kitchen getting a beer.
posted by Literaryhero at 3:49 PM on March 7 [1 favorite]
Doesn't matter, for the next 90 seconds or so, everyone is in the kitchen getting a beer.
posted by Literaryhero at 3:49 PM on March 7 [1 favorite]
Well, we finally know what was in the Pulp Fiction briefcase.
posted by Abehammerb Lincoln at 10:06 PM on March 7 [7 favorites]
posted by Abehammerb Lincoln at 10:06 PM on March 7 [7 favorites]
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