Beaujolais nouveau: cheap, mass-produced plonk
November 23, 2002 5:32 AM Subscribe
Le Beaujolais nouveau est arrivé, but the wine's popularity has more to do with clever marketing than the quality of the wine itself. "Why it was decided to make the region's humblest juice—a wine mainly borne of its worst vineyards, a wine barely removed from the fermentation vat, a wine that is nothing more than pleasantly tart barroom swill—its international standard bearer is a question that will undoubtedly puzzle marketing students for generations to come."
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