Too sexy for my France, too sexy for my France, too sexy...
October 8, 2003 2:46 PM Subscribe
But nudity is part of our culture!
In a rare move, a French advertising sector association has called on underwear manufacturer Triumph to withdraw a billboard campaign for its Sloggi range, which has been widely condemned as offensive to women. The fear among advertisers is that the ad with its explicit exposure of the models' buttocks will prompt the government to replace the existing system of industry self-regulation with laws on what can and cannot be portrayed in ads.
Some pretty good lines here:
"It's the strip-tease context which is the problem in the Sloggi ads. ... It is very damaging for the image of advertising," said Joseph Besnainou
"Since the 19th century, the dress code of prostitutes has tended to set the tone for women as a whole," feminist author Florence Montreynard told LCI television.
"These models are beautiful by some criteria, but their buttocks are those of adolescents rather than of real women. Are women supposed to get a complex about that?"
"But nudity will always be used in adverts in France," he said. "It's part of our culture."
The link to some of the ad creative in question
Flash required, as well as it being not necessarily safe for France, which means it's definitely NSFW in the English speaking world.
posted by psmealey (37 comments total)